Global license management market growth is driven by rising need for organizations to effectively manage software licenses. License management enables businesses to monitor license compliances, optimize software spending and ensure continuous access to business-critical applications. It helps automate processes related to procurement, installation, allocation and reconciliation of complex licensing models. Various enterprises are implementing license management solutions to gain visibility into their software assets, prevent revenue losses from over-deployment and accidental non-compliance. Advancements in cloud-based licensing tools can also boost adoption of license management platforms.
Market Dynamics:
Global license management market growth is primarily driven by growing need among organizations to optimize software asset management. Rising deployment of virtual desktop infrastructure and bring-your-own-device policies have increased the number of devices accessing licensed software, thus, making compliance tracking challenging. License management helps businesses reconcile usage with procured licenses and avoid over-deployment penalties. Furthermore, shift towards subscription-based software pricing models prompt enterprises to closely monitor license consumption and renewals. However, high initial costs of deployment and lack of awareness in small organizations can hamper the market growth. Growth of software-as-a-service and cloud-based delivery models can present lucrative opportunities for license management vendors to provide usage-based licensing solutions.
Key features of the study:
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