The laminated labels market has been gaining traction over the past few years. Laminated labels are manufactured by bonding a thin plastic film, such as polyester or polypropylene films, to a paper or filmic substrate with the help of an adhesive. They provide excellent protection to print and graphics on labels from moisture, chemicals, abrasion, and other environmental factors. Laminated labels offer superior durability and chemical resistance, making them suitable for application in the food & beverage, pharmaceuticals, personal care, and other end-use industries where protective labelling is required. Growing demand from these end-use sectors along with increasing product branding and marketing activities is expected to continue driving the demand for laminated labels globally over the coming years.
Market Dynamics:
The global laminated labels market is driven by growing demand from the food & beverage industry for the protective packaging of products. Rising health consciousness and busy lifestyle of people have boosted the demand for packaged and ready-to-eat food products, thereby fueling the use of laminated labels in the food industry. The growing pharmaceutical industry especially in emerging countries is another key driver as laminated labels provide enhanced protection and legibility of printed information on medicines against moisture and other environmental factors. Additionally, increasing preference for laminated labels from personal care product manufacturers owing to their chemical resistance property is expected to present new growth opportunities. However, availability of alternative packaging materials, such as shrink sleeves and pouches, is expected to restrain the market growth to some extent. Rising e-commerce activities is opening new avenues for using laminated labels with innovative graphics and designs for product identification and branding.
Key Features of the Study:
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