The Kingdom of Saudi Arabia (KSA) tire market has been witnessing steady growth over the past few years. KSA is situated in the Middle East region and has a hot and arid desert climate. Due to the harsh climatic conditions, tires in KSA have to endure immense heat and wear & tear. As a result, there is high demand for durable and heat-resistant tires for passenger cars and commercial vehicles in the country. Growing automobile sector and rising disposable incomes have boosted new vehicle sales and replacement tire demand. Furthermore, favorable government policies promoting localization have attracted several international tire manufacturers to set up production facilities in KSA. However, rising raw material costs remain a challenge for market players.
Market Dynamics:
The KSA tire market is driven by factors such as rapid motorization rate, increasing road infrastructure development, and mandatory tire service & replacement norms. As per government estimates, around 600,000 new vehicles are added to KSA roads annually. This is positively impacting original equipment and replacement tire demand. Adherence to regular tire checkup and replacement as per vehicle manufacturer guidelines is enhancing the replacement market. However, volatility in raw material prices due to supply chain disruptions is a major challenge for manufacturers. Rising adoption of renewable materials to overcome this issue can present new opportunities in the coming years.
Key features of the study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook