Kefir Market, by Composition (Milk and Water), by Product Type (Organic Kefir, Greek Kefir, Low Fat Kefir, Frozen Kefir), by Application (Dips, Sauces & Dressings, Cosmetics & Toiletries, Dairy Products, Dietary Supplements, and Others), by Distribution Channel (Supermarkets, Hypermarkets, Online Channel, Convenience Stores, and Others).by Region (North America, Latin America, Asia Pacific, Europe, Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Kefir is a dairy product and is a combination of milk and fermented kefir grains. It is majorly considered as a rich source of probiotic food and is a more nutritious and therapeutic supplement than yogurt. Kefir also contains high contents of beneficial enzymes, protein, folate, magnesium, biotin, and calcium. Regular consumption of kefir is also associated with various medicinal benefits, including an increase in metabolic rate and prevention of asthma, osteoporosis, cancer, and obesity.
Market Dynamics
Growing concerns regarding health and wellness coupled with the rising inclination towards the consumption of healthy food items among the populace are one of the major factors propelling demand for kefir. Furthermore, the health benefits such as improvement of the immunity system, and cancer-fighting properties among others that are associated with the consumption of kefir is considered as another key factor complementing growth of the market at present.
Europe held a dominant position in the kefir market in 2021, on account of widespread consumption of kefir in the region. Russia and Poland are the major producers of Kefir. Furthermore, rising incidences of obesity and increasing number of patients suffering from gastritis are also fuelling demand for kefir in Europe, as its consumption is associated with a reduction in the prevalence of such risks.
Asia Pacific is expected to project the fastest growth during the forecast period. India, China, and Japan are the major contributors to the growth of this market. This is majorly attributed to the strengthening economic condition of these countries, which is also a lucrative opportunity for the manufacturers to penetrate these economies for better investment opportunities.
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