Instant Games Market, By Platform (Mobile, Web-based, and Social Media), By Monetization Model (Free-to-Play, Pay-to-Play, and Advertising-based), By End User (Individual/Casual Gamers, Hardcore Gamers, Children and Teenagers, and Adults), By Geography (N

Instant Games Market, By Platform (Mobile, Web-based, and Social Media), By Monetization Model (Free-to-Play, Pay-to-Play, and Advertising-based), By End User (Individual/Casual Gamers, Hardcore Gamers, Children and Teenagers, and Adults), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)


The global instant games market has been witnessing significant growth in the recent years. Instant games refer to games that can be instantly played on a digital platform without requiring any download or installation. Factors such as growth of smartphone and internet penetration worldwide, increasing adoption of m-gaming, and preference for instant gratification among gamers are driving the demand for instant games. Moreover, instant games provide an engaging and interactive experience to players without consuming much space on devices. Various game developers are focusing on developing innovative instant games across genres to attract more users. While the market is dominated by social casino games presently, other genres such as casual, arcade, sports and puzzles instant games are expected to gain traction going forward.

Market Dynamics:

The key drivers fueling the growth of the global instant games market include the rising popularity of mobile gaming, increasing adoption of smartphones along with high-speed internet, and preference of gamers for instant accessibility and gratification. Moreover, engagement friendly format and less device resource utilization of instant games is surging their demand. However, concerns around in-app purchases and potential addiction from some instant games is a major restraint. On the positive side, the integration of latest technologies like augmented reality and development of hyper-casual instant games present significant opportunities in the market.

Key features of the study:
  • This report provides in-depth analysis of the global instant games market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global instant games market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Electronic Arts (EA), Epic Games, Facebook Gaming, Gameloft, Google, King, NetEase, Niantic, Playtika, Rovio Entertainment, Square Enix, Supercell, Tencent, Ubisoft, and Zynga
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global instant games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global instant games market
Detailed Segmentation-
  • By Platform Insights (Revenue, US$ Bn, 2019 - 2031)
  • Mobile (Smartphones and Tablets)
  • Web-based (PC/Laptop)
  • Social Media (Facebook, Twitter, etc.)
  • By Monetization Model Insights (Revenue, US$ Bn, 2019 - 2031)
  • Free-to-Play (F2P)
  • Pay-to-Play (P2P)
  • Advertising-based
  • By End User Insights (Revenue, US$ Bn, 2019 - 2031)
  • Individual/Casual Gamers
  • Hardcore Gamers
  • Children and Teenagers
  • Adults
  • By Regional Insights (Revenue, US$ Bn, 2019 - 2031)
  • North America
  • S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • Electronic Arts (EA)
  • Epic Games
  • Facebook Gaming
  • Gameloft
  • Google
  • King
  • NetEase
  • Niantic
  • Playtika
  • Rovio Entertainment
  • Square Enix
  • Supercell
  • Tencent
  • Ubisoft
  • Zynga


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Instant Games Market, By Platform
Global Instant Games Market, By Monetization Model
Global Instant Games Market, By End User
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Mobile (Smartphones and Tablets)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Web-based (PC/Laptop)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Social media (Facebook, Twitter, etc.)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Free-to-Play (F2P)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Pay-to-Play (P2P)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Advertising-based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Individual/Casual Gamers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Hardcore Gamers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Children and Teenagers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Adults
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)
Introduction
Market Share (%) Analysis, 2024,2027 & 2031, Value (US$ Bn)
Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (US$ Bn)
Regional Trends
North America
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
South Africa
North Africa
Central Africa
8. Competitive Landscape
Electronic Arts (EA)
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Epic Games
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Facebook Gaming
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Gameloft
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Google
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
King
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
NetEase
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Niantic
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Playtika
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Rovio Entertainment
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Square Enix
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Supercell
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Tencent
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Ubisoft
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Zynga
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
9. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
10. References and Research Methodology
References
Research Methodology
About us
*Browse 32 market data tables and 28 figures on 'Global Instant Games Market' - Global forecast to 2031

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings