Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Repo

Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, and Others), By Organization Size (SMEs and Large Enterprises), By End-use Industries (Fashion & Lifestyle, Agencies & PR, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Finance, Travel & Tourism, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.
Market Dynamics
The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.
Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights’ analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.
Key features of the study:
This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global influencer marketing platform market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market
Detailed Segmentation
Global Influencer Marketing Platform Market, By Component:
Solution
Services
Consulting
Deployment and Integration
Support and Maintenance
Global Influencer Marketing Platform Market, By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
Global Influencer Marketing Platform Market, By Organization Size:
SMEs
Large Enterprises
Global Influencer Marketing Platform Market, By End-use Industries
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
Global Influencer Marketing Platform Market, By Region:
North America
By Component:
Solution
Services
Installation Service
Integration Service
Maintenance & Support Service
By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
By Organization Size:
SMEs
Large Enterprises
By End-use Industries:
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
By Country:
U.S.
Canada
Europe
By Component:
Solution
Services
Installation Service
Integration Service
Maintenance & Support Service
By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
By Organization Size:
SMEs
Large Enterprises
By End-use Industries:
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
By Country:
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
By Component:
Solution
Services
Installation Service
Integration Service
Maintenance & Support Service
By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
By Organization Size:
SMEs
Large Enterprises
By End-use Industries:
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
By Country:
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
By Component:
Solution
Services
Installation Service
Integration Service
Maintenance & Support Service
By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
By Organization Size:
SMEs
Large Enterprises
By End-use Industries:
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
By Country:
Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa
By Component:
Solution
Services
Installation Service
Integration Service
Maintenance & Support Service
By Application:
Search & Discovery
Campaign Management
Influencer Relationship Management
Analytics & Reporting
Compliance Management & Fraud Detection
Others
By Organization Size:
SMEs
Large Enterprises
By End-use Industries:
Fashion & Lifestyle
Agencies & PR
Retail & Consumer Goods
Health & Wellness
Ad-Tech
Banking & Finance
Travel & Tourism
Others
By Country/Region:
GCC Countries
South Africa
Rest of Middle East and Africa
Company Profiles
IZEA*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
HYPR-DRIVE Ltd.
Traackr
Launchmetrics
JuliusWorks, Inc.
KLEAR
Upfluence
AspireIQ
Mavrck
Lumanu Inc.
LINQIA, INC.
InfluencerDB
ONALYTICA
Lefty
Social Beat
Grapevine
“*” marked represents similar segmentation in other categories in the respective section.