Household Wipes Market - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
Household care and professional cleaning and hygiene products are an essential part of individual’s life. Growth of household wipes products is attributed to high disposable income, which allows consumers to purchase appliances and other luxuries, and thereby creating high demand for specialized cleaning products. Several companies are aiming on introducing new products that are plant-based, biodegradable, and reusable therefore further gaining consumer traction.
Market Dynamics
By product type, disinfecting wipes segment is gaining significant traction in the market, owing to their hygiene providing nature. Growing usage of household care products can be attributed to increasing hygiene awareness, which is expected to drive growth of household wipes market. According to a Socio-Economic Analysis of the Household Care And Professional Cleaning and Hygiene Products Industry (January 2016), good personal hygiene practices if combined with effective use of household care products, can reduce the rate of infections caused by microorganisms such as Salmonella and Norovirus by 30%, which will in turn saves the healthcare spending.
By Region, Asia Pacific is expected to hold the largest share in global household wipes market over the forecast period due to emerging economies such as India. According to India Brand Equity Foundation report on Fast Moving Consumer Goods (FMCG), July 2018, FMCG is the 4th largest sector in the Indian economy where Household and Personal Care is the leading segment, accounting for 50% of the overall market. Growing awareness, easier access and changing lifestyles are the important growth drivers for this sector.
Key features of the study:
This report provides in-depth analysis of household wipes and provides market size (US$ Million and Million Units) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global household wipes market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study includes, C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, Rockline Industries
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, household wipes manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the household wipes market
Detailed Segmentation:
Global Household wipes Market, By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
Global Household wipes Market, By Material Type:
Antibacterial
Non-antibacterial
Global Household wipes Market, By Distribution Channel:
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Global Household wipes Market, By Region:
North America
U.S.
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Canada
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Europe
U.K.
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Germany
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Italy
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
France
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Russia
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Rest of Europe
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Asia Pacific
China
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
India
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Japan
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
ASEAN
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Australia
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
South Korea
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Rest of Asia Pacific
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Latin America
Brazil
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Mexico
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Rest of Latin America
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Middle East
GCC
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Israel
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Rest of Middle East
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Africa
Northern Africa
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Central Africa
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
South Africa
By Product Type:
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
By Material Type
Antibacterial
Non-antibacterial
By Distribution Channel
Hypermarket
Supermarket
Departmental Stores
Online Stores
Others (Grocery, Convenience)
Company Profiles
S. C. Johnson & Son, Inc.*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments
Future Plans
Procter & Gamble Co.
Nice-Pak Products, Inc.
The Clorox Company.
Weiman Products, LLC
Colgate-Palmolive Company
Reckitt Benckiser Group plc.
Amway Corporation
3M Company
Kimberly-Clark Corporation
Kao Corporation
Rockline Industries
“*” marked represents similar segmentation in other categories in the respective section.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook