The global household wipes market has witnessed significant growth in the past few years due to the rising awareness about health, hygiene, and sanitization. Household wipes are mostly used for quick cleaning and disinfecting of surfaces. The convenient, easy, and quick cleaning functionality associated with household wipes has increased their popularity globally. The market has been expanding with the introduction of innovative product varieties including wood wipes, glass wipes, counter wipes, and multi-surface wipes. With growing health consciousness, rising population and proliferating online retail platforms, the demand for household wipes is expected to boost significantly during the forecast period.
Market Dynamics:
Growing concerns regarding health and hygiene among consumers along with rising disposable income levels are the major factors driving the growth of household wipes market. The fast-paced lifestyle has fueled the demand for convenient and easy usage cleaning products like household wipes. Spread of viruses and diseases are increasing the adoption of household disinfecting wipes for cleaning and sanitization purposes. Rising urbanization rate along with increasing female workforce is further propelling the sales of household wipes globally. However, the availability of substitute products like cleaning sprays and high prices of some natural and organic wipes may restrain the market growth. Introduction of eco-friendly, natural, and organic wipes variants present numerous opportunities for manufacturers in the coming years.
Key Features of the Study:
- This report provides in-depth analysis of the global household wipes market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global household wipes market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include KCWW, Unilever, Johnson & Johnson Consumer Inc., TLC International, WipesPlus, The Honest Company, Inc., Procter & Gamble, Himalaya Wellness Company, S. C. Johnson & Son Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global household wipes market
- By Material Type:
- Antibacterial
- Non-Antibacterial
- By Product Type:
- Disinfecting Wipes
- Dusting Wipes
- Kitchen & Bathroom Wipes
- Wood & laminate Wipes
- Glass cleaner Wipes
- Stainless Steel Wipes
- Others
- By End-Use Industry
- Hypermarket/Supermarket
- Departmental Stores
- Online Stores
- Others (Grocery Stores, Convenience Store etc.)
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- KCWW
- Unilever
- Johnson & Johnson Consumer Inc.
- TLC International
- WipesPlus
- The Honest Company, Inc.
- Procter & Gamble
- Himalaya Wellness Company
- S. C. Johnson & Son Inc.
- Procter & Gamble Co.
- Nice-Pak Products Inc.
- The Clorox Company
- Weiman Products LLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Material Type
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
- 4. Global Household Wipes Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Household Wipes Market
- Impact Analysis
- 5. Global Household Wipes Market, By Material Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Non-Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- 6. Global Household Wipes Market, By Product Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Disinfecting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Dusting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Kitchen & Bathroom Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Wood & Laminate Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Glass Cleaner Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Stainless Steel Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- 7. Global Household Wipes Market, By Distribution Channel, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hypermarket/Supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Departmental Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Others (Grocery Stores, Convenience Store etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- 8. Global Household Wipes Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
- North America
- Introduction
- Market Size and Forecast, By Material Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Material Type, 2020 – 2032, (US$ Bn))
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Material Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Material Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Material Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- GCC Countries
- Israel
- Rest of Middle East & Africa
- 9. Competitive Landscape
- Market Share Analysis
- Company Profiles
- KCWW
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Unilever
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Johnson & Johnson Consumer Inc.
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- TLC International
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- WipesPlus
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- The Honest Company, Inc.
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Procter & Gamble
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Himalaya Wellness Company
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- S. C. Johnson & Son Inc.
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Procter & Gamble Co.
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Nice-Pak Products Inc.
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- The Clorox Company
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Weiman Products LLC
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Colgate-Palmolive Company
- Company Overview
- Material Type Portfolio
- Recent Developments/Updates
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries
- 10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
- 11. Section
- References
- Research Methodology
- About Us and Sales Contact
- * Browse 25 market data tables* and 20 figures* on “Global Household Wipes Market” - Global forecast to 2032.
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