Household Wipes Market, By Material Type (Antibacterial and Non-Antibacterial), By Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen & Bathroom Wipes, Wood & laminate Wipes, Glass cleaner Wipes, Stainless Steel Wipes, and Others), By Distribution C

Household Wipes Market, By Material Type (Antibacterial and Non-Antibacterial), By Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen & Bathroom Wipes, Wood & laminate Wipes, Glass cleaner Wipes, Stainless Steel Wipes, and Others), By Distribution Channel (Hypermarket/Supermarket, Departmental Stores, Online Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)


The global household wipes market has witnessed significant growth in the past few years due to the rising awareness about health, hygiene, and sanitization. Household wipes are mostly used for quick cleaning and disinfecting of surfaces. The convenient, easy, and quick cleaning functionality associated with household wipes has increased their popularity globally. The market has been expanding with the introduction of innovative product varieties including wood wipes, glass wipes, counter wipes, and multi-surface wipes. With growing health consciousness, rising population and proliferating online retail platforms, the demand for household wipes is expected to boost significantly during the forecast period.

Market Dynamics:

Growing concerns regarding health and hygiene among consumers along with rising disposable income levels are the major factors driving the growth of household wipes market. The fast-paced lifestyle has fueled the demand for convenient and easy usage cleaning products like household wipes. Spread of viruses and diseases are increasing the adoption of household disinfecting wipes for cleaning and sanitization purposes. Rising urbanization rate along with increasing female workforce is further propelling the sales of household wipes globally. However, the availability of substitute products like cleaning sprays and high prices of some natural and organic wipes may restrain the market growth. Introduction of eco-friendly, natural, and organic wipes variants present numerous opportunities for manufacturers in the coming years.

Key Features of the Study:
  • This report provides in-depth analysis of the global household wipes market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global household wipes market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include KCWW, Unilever, Johnson & Johnson Consumer Inc., TLC International, WipesPlus, The Honest Company, Inc., Procter & Gamble, Himalaya Wellness Company, S. C. Johnson & Son Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global household wipes market
Detailed Segmentation-
  • By Material Type:
  • Antibacterial
  • Non-Antibacterial
  • By Product Type:
  • Disinfecting Wipes
  • Dusting Wipes
  • Kitchen & Bathroom Wipes
  • Wood & laminate Wipes
  • Glass cleaner Wipes
  • Stainless Steel Wipes
  • Others
  • By End-Use Industry
  • Hypermarket/Supermarket
  • Departmental Stores
  • Online Stores
  • Others (Grocery Stores, Convenience Store etc.)
  • By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • KCWW
  • Unilever
  • Johnson & Johnson Consumer Inc.
  • TLC International
  • WipesPlus
  • The Honest Company, Inc.
  • Procter & Gamble
  • Himalaya Wellness Company
  • S. C. Johnson & Son Inc.
  • Procter & Gamble Co.
  • Nice-Pak Products Inc.
  • The Clorox Company
  • Weiman Products LLC
  • Colgate-Palmolive Company
  • Reckitt Benckiser Group plc.
  • Amway Corporation
  • 3M Company
  • Kimberly-Clark Corporation
  • Kao Corporation
  • Rockline Industries


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Material Type
Market Snippet, By Product Type
Market Snippet, By Distribution Channel
Market Snippet, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Industry Trend
Mergers and Acquisitions
4. Global Household Wipes Market - Impact of Coronavirus (COVID-19) Pandemic
Overview
Factors Affecting the Global Household Wipes Market
Impact Analysis
5. Global Household Wipes Market, By Material Type, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Antibacterial
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Non-Antibacterial
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
6. Global Household Wipes Market, By Product Type, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Disinfecting Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Dusting Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Kitchen & Bathroom Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Wood & Laminate Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Glass Cleaner Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Stainless Steel Wipes
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
7. Global Household Wipes Market, By Distribution Channel, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Hypermarket/Supermarket
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Departmental Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Online Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Others (Grocery Stores, Convenience Store etc.)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
8. Global Household Wipes Market, By Region, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, For Region, 2020-2031
North America
Introduction
Market Size and Forecast, By Material Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Material Type, 2019 – 2031, (US$ Bn))
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Material Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Material Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Middle East & Africa
Introduction
Market Size and Forecast, By Material Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 - 2031 (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
GCC Countries
Israel
Rest of Middle East & Africa
9. Competitive Landscape
Market Share Analysis
Company Profiles
KCWW
Company Overview
Material Type Portfolio
Recent Developments/Updates
Unilever
Company Overview
Material Type Portfolio
Recent Developments/Updates
Johnson & Johnson Consumer Inc.
TLC International
WipesPlus
The Honest Company, Inc.
Procter & Gamble
Himalaya Wellness Company
S. C. Johnson & Son Inc.
Procter & Gamble Co.
Nice-Pak Products Inc.
The Clorox Company
Weiman Products LLC
Colgate-Palmolive Company
Reckitt Benckiser Group plc.
Amway Corporation
3M Company
Kimberly-Clark Corporation
Kao Corporation
Rockline Industries
10. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
11. Section
References
Research Methodology
About Us and Sales Contact
* Browse 25 market data tables* and 20 figures* on “Global Household Wipes Market” - Global forecast to 2031.

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