Herbal medicine is developed by using medicinal plant by pharmacognosy. Global herbal medicinal product market has witnessed substantial growth in the last 3-4 decades, due to rising consumer preference for plant-based medicines over synthetic drugs. Herbal products are gaining popularity due to perceived effectiveness against diseases without any side-effects. Herbal drugs are derived from plants and plant extracts and find widespread usage in treating minor ailments like coughs, colds, digestive issues as well as certain serious conditions like cancer and diabetes. Consumers increasingly prefer herbal medicines due to perceived lesser side effects as compared to allopathic drugs. Furthermore, growing awareness about the pharmacological properties and therapeutic benefits of herbs is translating into higher demand. Expanding application scope of herbal extracts in pharmaceuticals, cosmetics as well as food and beverage industries has also propelled the herbal medicinal product market.
Market Dynamics:
Global herbal medicinal products market is driven by factors such as increasing consumer inclination towards natural and plant-derived products, widespread promotion of herbal drugs by government initiatives, growing geriatric population base susceptible to chronic diseases and ailments, and expanding application scope of herbal extracts in various end-use sectors. However, uncertain regulations, supply consistency issues due to factors like climate change and stringent quality standards set for herbal medicines, continue to restrain the market growth. Meanwhile, emerging trend of herbal cosmetics presents a lucrative opportunity for market players. Research on new therapeutic applications of herbs in treatment of life-threatening conditions like cancer also holds promising growth prospects.
Key features of the study:
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