Healthcare informatics refers to the application of information technology to the field of medicine to improve efficiency and accuracy of patient care. It involves the collection, storage, retrieval and use of healthcare data for clinical, research and administrative purposes. Rapid digitization and adoption of electronic health records by healthcare facilities globally can drive the healthcare informatics market growth. It enables integration of various systems such as clinical decision support, computerized physician order entry, pharmacy, laboratory, and radiology systems to provide seamless flow of patient information across departments. This improves effectiveness of care processes, minimizes medical errors and enhances patient safety.
Market Dynamics:
Global healthcare informatics market growth is driven by rising geriatric population and need for cost effective healthcare solutions. Favorable government policies and initiatives promoting digitization of healthcare can also drives the market growth. However, high costs associated with healthcare IT infrastructure and data security concerns can hamper the market growth. Growing trends of telehealth and telemedicine can offer new opportunities for market players. Adoption of advanced technologies such as cloud computing, big data analytics, and AI can disrupt conventional models providing more customized and value-based care.
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