Hair dryer, also known as a hairdryer, is an electromechanical device that is used to blow dry and style the hair by using streams of hot air. Increasing focus on physical appeal and aesthetics among consumers across the world has boosted demand for hair dryers in both developing as well as developed regions India and others. Rising working women population coupled with growing spending capabilities on salon and personal grooming services can drive the market growth during the forecast period. With product innovations and availability of multi-functional hair dryers, the market can witness growth opportunities.
Market Dynamics:
Global hair dryer market growth is driven by rising beauty-conscious consumer base predominantly in Asia Pacific and Latin America. The market witness huge demand for advanced styling tools that offer versatility and convenience. However, availability of cheaper substitutes like cotton towels can hamper the market growth. Introduction of bio-ceramic hair dryers offering infrared heat and ionic technology presents attractive growth opportunities. These dryers cause lesser damage to hair and offer protection against frizz and static. Growing e-commerce has made premium hair care products more accessible to consumers globally.
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