Gummy Supplements Market, By Product Type (Single Vitamin, Multi Vitamin, Probiotics), By End User (Children, Adults), By Distribution Channel (Hypermarket/Supermarket, Convenience Store, Pharmacies and Drug Stores, Online Channel, Other Distribution Channels), By Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Gummy vitamins are easier to swallow than other multivitamins. Many contain as much as 8 grams of sugar per serving, which is one-third of the recommended daily limit of sugar for adults and even lower for children. The gummy vitamins have a number of benefits over traditional vitamin tablets. These products are free from dairy, high fructose corn syrup, synthetic dyes, and artificial flavors. Due to the growing popularity of these products among consumers worldwide, companies are beginning to develop gummies with natural fruit flavors to meet the ever-changing consumer preferences.
Market Dynamics:
Growing consumer spending on preventive healthcare products coupled with the increasing demand for on-the-go dietary supplements are primarily fueling growth of the gummy supplements market. Moreover, increasing availability of gummies in different flavors is again fostering market growth. Furthermore, growing demand for natural gummies supplements due to increasing healthcare conscious consumers is further projected to uplift market growth. For instance, in 2020, Zhou Nutrition launched a range of gummy supplements. These bite-sized supplements consist of natural flavors, are easy to chew, and are available in six flavors and functions.
On the other hand, regulatory issues and growing ethical & safety concerns regarding usage of ingredients are key factors hindering growth of the market.
Key features of the study:
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