Rural tourism refers to tourism activities that take place in rural areas and involve interactions between tourists and local population living in those areas. It allows tourists to experience rural lifestyle and cultures while also providing economic benefits to people residing in villages. Rising interest of people to get away from hectic city lives and connect with nature has boosted demand for rural tourism globally in recent years.
Market Dynamics:
Global rural tourism market growth is driven by rising health consciousness among people and growing inclination towards experiencing rural lifestyle. Growing popularity of agri-tourism, farm stays and other activities integrated with rural culture and heritage can drive the market growth. However, lack of adequate infrastructure and connectivity in remote rural areas can hamper the market growth. Rising tourism investments by governments to develop rural infrastructure and promote lesser explored destinations present significant opportunities for the market growth. Countries in Europe and Asia Pacific are major contributors to market revenues owing to strong rural appeal and well-established tourism networks.
Key Features of the Study:
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