Global Pharmaceutical Contract Sales Outsourcing (CSO) Market

Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Service Type (Personal Promotion, Non-personal Promotion, Others), By Therapeutic Area (Cardiovascular Disorders, Oncology, Metabolic Disorders, Neurology, Orthopedic Diseases, Infectious Diseases, Others), By End User (Biopharmaceutical Companies, Medical Device Companies, Generic Companies, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)


The global pharmaceutical contract sales outsourcing (CSO) market has shown promising growth in recent years. Pharmaceutical manufacturers are increasingly outsourcing their sales and marketing operations to specialized CSO providers in order to focus on drug research and development. CSO firms assist drug makers in optimizing sales operations, managing representative visits, and ensuring promotional compliance with regulatory guidelines. They leverage data-driven insights and technological solutions to enhance sales representative effectiveness and expand physician reach. The outsourcing model enables pharmaceutical companies to access specialized expertise and achieve operational efficiencies without incurring high fixed costs. This cost-effective approach has thus gained traction among biopharma firms looking to streamline commercialization activities.

Market Dynamics:

The global pharmaceutical contract sales outsourcing (CSO) market is driven by factors such as the need of biopharma players to optimize sales costs and boost productivity. Growing complexity of drug promotion regulations particularly in the U.S. also prompts pharmaceutical companies to outsource sales operations to specialized CSO providers well-versed with compliance frameworks. Additionally, technological advancements in customer relationship management and data analytics are translating into increased demand for outsourced sales capabilities. However, volatility in drug pricing environments and unfavorable healthcare reforms in certain regions pose challenges to market players. Furthermore, consolidation in the CSO industry landscape impacts client relationships. Emerging opportunities lie in expansion into non-traditional therapeutic areas and offering value-added services around market access.

Increasing requirement for companies to streamline the sales process and achieve higher efficiency will further aid in the demand for sales planning/performance analytics software. For instance, on November 7, 2023, Accenture, a digital technology company, and Salesforce, Inc., a software company, announced the collaboration to build an Artificial intelligence (AI) powered cloud service for life sciences companies. Under the collaborations, Accenture added its own expertise both in the biomedical research industry and in artificial intelligence technologies to the Salesforce Life Sciences Cloud to help fulfill the new software’s mission of making medtech, biotech, and pharma companies more efficient.

Key Features of the Study:
  • This report provides an in-depth analysis of the global pharmaceutical contract sales outsourcing (CSO) market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year
  • It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global pharmaceutical contract sales outsourcing (CSO) market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include IQVIA Inc., Syneos Health Inc., Parexel International Corporation, PPD, ICON plc, Publicis Touchpoint Solutions, Inc., PRA Health Sciences, Inc., The Medical Affairs Company (TMAC), Ashfield Healthcare Communications Group, and GTS Solutions
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global pharmaceutical contract sales outsourcing (CSO) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global pharmaceutical contract sales outsourcing (CSO) market
Detailed Segmentation:
  • Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Service Type
  • Personal Promotion
  • Non-personal Promotion
  • Others
  • Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Therapeutic Area
  • Cardiovascular Disorders
  • Oncology
  • Metabolic Disorders
  • Neurology
  • Orthopedic Diseases
  • Infectious Diseases
  • Others
  • Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By End User
  • Biopharmaceutical Companies
  • Medical Device Companies
  • Generic Companies
  • Others
  • Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Top Companies in the Global Pharmaceutical Contract Sales Outsourcing (CSO) Market:
  • IQVIA Inc.
  • Syneos Health Inc.
  • Parexel International Corporation
  • PPD
  • ICON plc
  • Publicis Touchpoint Solutions, Inc.
  • PRA Health Sciences, Inc.
  • The Medical Affairs Company (TMAC)
  • Ashfield Healthcare Communications Group
  • GTS Solutions


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Service Type
Market Snippet, By Therapeutic Area
Market Snippet, By End User
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Digital technology adoption
Access to care disparities
Population health initiatives
Key Highlights
Regulatory Scenario
Recent Trends
PEST Analysis
PORTER’s Analysis
Mergers, Acquisitions, and Collaborations
4. Global Pharmaceutical Contract Sales Outsourcing (CSO) Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Service Type, 2018-2030, (US$ Mn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 – 2030
Segment Trends
Personal Promotion
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Non-personal Promotion
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
6. Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Therapeutic Area, 2018-2030, (US$ Mn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 – 2030
Segment Trends
Cardiovascular Disorders
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Oncology
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Metabolic Disorders
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Neurology
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Orthopedic Diseases
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Infectious Diseases
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
7. Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By End User, 2018-2030, (US$ Mn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 – 2030
Segment Trends
Biopharmaceutical Companies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Medical Device Companies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Generic Companies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Mn)
8. Global Pharmaceutical Contract Sales Outsourcing (CSO) Market, By Region, 2018-2030, (US$ Mn)
Introduction
Market Share Analysis, By Region, 2023 and 2030 (%)
Y-o-Y Growth Analysis, For Region, 2019 – 2030
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Mn)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Mn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Mn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Mn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Mn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Therapeutic Area, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Mn)
Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2018-2030,(US$ Mn)
North Africa
Central Africa
South Africa
9. Competitive Landscape
Company Profile
IQVIA Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Syneos Health Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Parexel International Corporation
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
PPD
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
ICON plc
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Publicis Touchpoint Solutions, Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Strategies
PRA Health Sciences, Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
The Medical Affairs Company (TMAC)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Ashfield Healthcare Communications Group
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
GTS Solutions
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Analyst Views
10. Section
References
Research Methodology
About us
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