Cardiovascular diseases are the leading cause of death globally. According to World Health Organization report 2022, cardiovascular diseases cause over 18 million deaths each year globally. Due to increasing concerns over cardiovascular health, demand for cardiovascular health supplements is growing. Cardiovascular health supplements refer to nutritional supplements that improve cardiovascular health and lower the risk of heart attacks, strokes and other heart diseases. Common supplements include omega-3 fatty acids, probiotics, plant sterols, coenzyme Q10, garlic extract, folate and others. With growing health consciousness, expanding aging population and increasing diabetes prevalence rates, global cardiovascular health supplements market is expected to witness significant growth over the forecast period.
Market Dynamics:
Global cardiovascular health supplements market is expected to witness robust growth over the 2020-2028. Growing health consciousness due to rising obesity and diabetes rates is a major factor driving the market growth. According to Centers for Disease Control and Prevention January 2024 report, 89.7 million American adults aged 20 years and above had pre-diabetes or diabetes in 2022. This increased awareness regarding cardiovascular health and supplement intake. Favorable regulatory environment allowing new product launches is also providing impetus to market growth. However, availability of alternatives such as dietary changes, exercise and drug therapy may limit supplement adoption to some extent. Development of distribution channels such as e-commerce is expected to create new opportunities for market players.
For instance, on June 26, 2024, according to the report published by the National Center for Biotechnology Information, more than 70 million adults in U.S. were obese (out of which 35 million men and 35 million women) in 2020, while 99 million were overweight in 2020 (out of which 45 million women and 54 million men).
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