Germany Nutritional Supplements Market, by Ingredient (Vitamin, Protein, Fatty Acids, Botanical, Minerals, and Others), by Form (Capsule, Powder, Tablet, Liquid, and Others), and by Product Type (Dietary Supplements, Sports Supplements, Beauty Supplements, and Others (Specialty Supplements, etc.)) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028
Increasing demand for nutraceutical ingredients is aiding in growth of the nutritional supplements market in Germany. Germany is one of the major contributors in the Europe nutritional supplements market growth. Rising awareness among the populace regarding once aesthetics and higher disposable income in the region are factors expected to aid in growth of the market. For instance, according to Organization for Economic Co-operation and Development (OECD), the average household net-adjusted disposable income per capita in Germany is US$ 34,297 per year. Online channels offers customers opportunity to order anything at the customer’s doorstep. Consumers have the option of comparing prices of different products on different websites and can choose from the various available options. Therefore, these benefits is expected to make positive impact on market during the forecast period for this segment.
Market Dynamics
Increasing awareness about health benefits of nutritional supplements is expected to drive the market growth over the forecasted period. Nutritional supplements are used in order to treat nutritional deficiency in human body. Nutritional supplements consist of vitamins, minerals, proteins, and other necessary ingredients, which increases aesthetics. Health benefits associated with consumption of nutritional supplements are reduction in signs of aging and improving cardio & heart health, among others. More women are focused on healthy skin, hair, nails, and others. Therefore, rising need to prevent premature skin aging and preference for effective and safe beauty solutions are driving growth of the nutritional supplements market. According to a 2017 consumer study by the supplement trade group the Council for Responsible Nutrition, 31% of female respondents of age 18 to 34 were cited taking supplements for skin, hair, and nails in 2017.
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