Generative AI Market, By Technology (Deep Learning, Machine Learning, and Natural Language Processing), By Deployment Mode (Cloud-based and On-premises), By Application (Content Creation, Chatbots and Virtual Assistants, Image and Video Generation, Music

Generative AI Market, By Technology (Deep Learning, Machine Learning, and Natural Language Processing), By Deployment Mode (Cloud-based and On-premises), By Application (Content Creation, Chatbots and Virtual Assistants, Image and Video Generation, Music Generation, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)


Generative AI refers to artificial intelligence systems that are created to generate new content such as images, videos, speech, text, music, and others based on sample training data. Increasing demand for AI generation in domains such as digital art, deepfakes, natural language generation, programming and research can drive the global generative AI market growth. Growing investments and initiatives pertaining to AI technology innovations across various sectors can drive the market growth. However, concerns regarding deepfakes and manipulation along with technical limitations can pose challenges for wider adoption of generative AI in some applications. Advancements in deep learning algorithms coupled with rising data volumes can offer new growth opportunities for generative AI technology.

Market Dynamics:

Global generative AI market growth is driven by growing investment and initiative towards AI innovation across different sectors. Increasing social media usage and rising demand for digital art generation have stimulated investments in generative AI startups. However, technical challenges pertaining to complex deep learning models and data requirements can hamper the market growth. Deepfake concerns and risks of AI manipulation if misused can impede broader commercialization of generative AI. Continued deep learning breakthroughs expand generative AI applications in novel areas. Growing ability to synthesize human-level texts, images and videos provide new growth opportunities. Use of generative modeling for drug discovery, quantum computing research and enhancing creativity are opening up new vistas for generative AI. Such advancing applications coupled with rising investments can present lucrative prospects over the forecast period.

Key features of the study:
  • This report provides in-depth analysis of the global generative AI market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global generative AI market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Abacus.AI, Accenture, Adobe, Adept, AI21 Labs, Amazon Web Services (AWS), Anthropic, Character.ai, Cohere, Google, Hugging Face, IBM, Insilico Medicine, Microsoft, and NVIDIA
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global generative AI market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global generative AI market

  • Detailed Segmentation-
  • By Technology Insights (Revenue, USD Bn, 2019 - 2031)
  • Deep Learning
  • Machine Learning
  • Natural Language Processing (NLP)
  • By Deployment Mode Insights (Revenue, USD Bn, 2019 - 2031)
  • Cloud-based
  • On-premises
  • By Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Content Creation
  • Chatbots and Virtual Assistants
  • Image and Video Generation
  • Music Generation
  • Others
  • Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • Abacus.AI
  • Accenture
  • Adobe
  • Adept
  • AI21 Labs
  • Amazon Web Services (AWS)
  • Anthropic
  • Character.ai
  • Cohere
  • Google
  • Hugging Face
  • IBM
  • Insilico Medicine
  • Microsoft
  • NVIDIA

  • 1. Research Objectives and Assumptions
    Research Objectives
    Assumptions
    Abbreviations
    2. Market Purview
    Report Description
    Market Definition and Scope
    Executive Summary
    Market Snippet, By Technology
    Market Snippet, By Deployment Mode
    Market Snippet, By Application
    Market Snippet, By Region
    3. Market Dynamics, Regulations, and Trends Analysis
    Market Dynamics
    Drivers
    Restraints
    Market Opportunities
    Regulatory Scenario
    Industry Trend
    Merger and Acquisitions
    New System Launches/Approvals
    Impact of COVID-19 Pandemic
    4. Global Generative AI Market, By Technology, 2019-2031, (US$ Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020-2031
    Segment Trends
    Deep Learning
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Machine Learning
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Natural Language Processing (NLP)
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    5. Global Generative AI Market, By Deployment Mode, 2019-2031, (US$ Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020-2031
    Segment Trends
    Cloud-based
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    On-premises
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    6. Global Generative AI Market, By Application, 2019-2031, (US$ Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020-2031
    Segment Trends
    Content Creation
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Chatbots and Virtual Assistants
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Image and Video Generation
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Music Generation
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    Others
    Introduction
    Market Size and Forecast, 2019–2031, (US$ Bn)
    7. Global Generative AI Market, By Region, 2019-2031, (US$ Bn)
    Introduction
    Market Share Analysis, By Region, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020-2031
    North America
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    U.S.
    Canada
    Europe
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    Germany
    U.K.
    Spain
    France
    Italy
    Russia
    Rest of Europe
    Asia Pacific
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    China
    India
    Japan
    ASEAN
    Australia
    South Korea
    Rest of Asia Pacific
    Latin America
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    Brazil
    Argentina
    Mexico
    Rest of Latin America
    Middle East
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    Israel
    GCC Countries
    Rest of the Middle East
    Africa
    Regional Trends
    Market Size and Forecast, By Technology, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Deployment Mode, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
    Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
    South Africa
    North Africa
    Central Africa
    8. Competitive Landscape
    Company Profiles
    Abacus.AI
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Accenture
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Adobe
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Adept
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    AI21 Labs
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Amazon Web Services (AWS)
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Anthropic
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Character.ai
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Cohere
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Google
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Hugging Face
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    IBM
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Insilico Medicine
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    Microsoft
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    NVIDIA
    Company Overview
    Product Portfolio
    Financial Performance
    Key Strategies
    Recent Developments/Updates
    9. Analyst Recommendations
    Wheel of Fortune
    Analyst View
    Coherent Opportunity Map
    10. Research Methodology
    References
    Research Methodology
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