Garment Steamer Market, By Type (Handheld and Upright), By Distribution Channel (Online and Offline), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Garment steamers are household electronic appliances that emit pressurized steam to remove wrinkles and refresh clothes. They provide a quick, hassle-free solution for steaming clothes without having to use an iron. The rising working professional population has increased the demand for steamers as people do not have time for lengthy ironing processes. Furthermore, steamers are safe to use on delicate fabrics like silk and do not require ironing boards. They help present clothes in a wrinkle-free manner within minutes. The global garment steamer market is expected to witness steady growth owing to the convenience offered by these appliances.

Market Dynamics:

The major drivers fueling the growth of the garment steamer market are rapid urbanization, increasing disposable incomes, and busy lifestyles that leave less time for traditional laundry activities. Busy schedules have prompted people to look for quick and easy solutions for tasks like removing creases from clothes. Moreover, innovations like cordless steamers have further augmented their utility. However, high initial costs compared to irons and availability of alternatives like dry cleaning pose challenges to market expansion. On the positive side, growing fashion awareness and throwaway culture have stimulated more frequent laundry cycles. Product promotions highlighting time savings are also encouraging sales. The market is expected to gain traction in developing regions undergoing lifestyle transformations.

Key Features of the Study:

• This report provides in-depth analysis of the global garment steamer market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global garment steamer market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Haier Group Corporation, Koninklijke Philips N.V, Rowenta, Chigo, Midea Group Co. Ltd., Conair, Jiffy Steamer, AB Electrolux, Panasonic Marketing Middle East & Africa FZE, Shanghai Flyco Electrical Appliance Co. Ltd, Pursteam, Philips , Rossmann , Ningbo Shuaiwei Electric Appliance Co., Ltd, Conair, Rowenta USA, Black+Decker, Singer, Propress , and Groupe SEB
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global garment steamer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global garment steamer market

• By Type:
• Handheld
• Upright
• By Distribution Channel:
• Online
• Offline
• By Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa
• Company Profiles:
• Haier Group Corporation
• Koninklijke Philips N.V
• Rowenta
• Chigo
• Midea Group Co. Ltd.
• Conair
• Jiffy Steamer
• AB Electrolux
• Panasonic Marketing Middle East & Africa FZE
• Shanghai Flyco Electrical Appliance Co. Ltd
• Pursteam
• Philips
• Rossmann
• Ningbo Shuaiwei Electric Appliance Co., Ltd
• Conair
• Rowenta USA
• Black+Decker
• Singer
• Propress
• Groupe SEB