Fitness Trackers Market

Fitness Trackers Market, By Device Type (Fitness Band, Smartwatch, and Others), By Display Type (Monochrome Display and Colored Display), By Distribution Channel (Online Stores and Offline Stores), By Compatibility (IOS, Android, Windows, Tizen, and Others), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030


Fitness tracker is a wearable device or computer application that records a person’s daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.

Market Dynamics:

Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.

For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.

Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit‘s fitness tracking features along with a significantly unique design statement.

Key features of the study:

This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.

Detailed Segmentation:

Global Fitness Trackers Market, By Device Type:

Fitness Band

Smartwatch

Others

Global Fitness Trackers Market, By Display Type:

Monochrome Display

Colored Display

Global Fitness Trackers Market, By Distribution Channel:

Online Stores

Offline Stores

Global Fitness Trackers Market, By Compatibility:

IOS

Android

Windows

Tizen

Others

Global Fitness Trackers Market, By Geography:

North America

Europe

Asia Pacific

Latin America

Middle East

Africa

Company Profiles:

Adidas AG

Apple Inc.

Fitbit, Inc.

Garmin Ltd.

Jawbone, Moov Inc.

Xiaomi Inc.

Nike, Inc.

Lumo Bodytech Inc.

Samsung Electronics Co. Ltd.


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snapshot, By Device Type
Market Snapshot, By Display Type
Market Snapshot, By Distribution Channel
Market Snapshot, By Compatibility
Market Snapshot, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Increasing awareness about health and fitness
High cost of fitness trackers and risk of data theft
Increasing adoption or use of fitness trackers
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Fitness Trackers Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Fitness Trackers Market, By Device Type, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 - 2030
Segment Trends
Fitness Band
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Smartwatch
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
6. Global Fitness Trackers Market, By Display Type, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 - 2030
Segment Trends
Monochrome Display
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Colored Display
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
7. Global Fitness Trackers Market, By Distribution Channel, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 - 2030
Segment Trends
Online Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Offline Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
8. Global Fitness Trackers Market, By Compatibility, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 - 2030
Segment Trends
IOS
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Android
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Windows
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Tizen
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
9. Global Fitness Trackers Market, By Region, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 - 2030
Segment Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2018-2030,(US$ Bn)
10. Competitive Landscape
Adidas AG
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Apple Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Fitbit, Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Garmin Ltd.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Jawbone
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Moov Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Xiaomi Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Nike, Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Lumo Bodytech Inc.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Samsung Electronics Co. Ltd.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Analyst Views
11. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on "Global Fitness Trackers Market” - forecast to 2030

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