Fitness Trackers Market, By Device Type (Fitness Band, Smartwatch, and Others), By Display Type (Monochrome Display and Colored Display), By Distribution Channel (Online Stores and Offline Stores), By Compatibility (IOS, Android, Windows, Tizen, and Others), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030
Fitness tracker is a wearable device or computer application that records a person’s daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.
Market Dynamics:
Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.
For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.
Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit‘s fitness tracking features along with a significantly unique design statement.
Key features of the study:
This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.
Detailed Segmentation:
Global Fitness Trackers Market, By Device Type:
Fitness Band
Smartwatch
Others
Global Fitness Trackers Market, By Display Type:
Monochrome Display
Colored Display
Global Fitness Trackers Market, By Distribution Channel:
Online Stores
Offline Stores
Global Fitness Trackers Market, By Compatibility:
IOS
Android
Windows
Tizen
Others
Global Fitness Trackers Market, By Geography:
North America
Europe
Asia Pacific
Latin America
Middle East
Africa
Company Profiles:
Adidas AG
Apple Inc.
Fitbit, Inc.
Garmin Ltd.
Jawbone, Moov Inc.
Xiaomi Inc.
Nike, Inc.
Lumo Bodytech Inc.
Samsung Electronics Co. Ltd.