U.S. Fashion Ecommerce Market

U.S. Fashion Ecommerce Market, By Product Type (Apparel, Footwear, Accessories, Beauty Products, Jewelry, Bags, Others), By End User (Men, Women, Kids, Unisex), By Price Range (Premium, Mid, Low, Luxury), By Category (Casual wear, Formal wear, Sportswear, Innerwear, Ethnic wear, Winter wear, Others), By Distribution Channel (Company owned websites, Marketplaces, Mobile apps, Social commerce, Brick and mortar stores, TV home shopping, Others)


Fashion ecommerce has revolutionized the way people shop for clothing and accessories. With the advancement of technology and the widespread use of the internet, online shopping platforms have gained immense popularity in the fashion industry. This new trend offers convenience, variety, and accessibility to a wide range of fashion products, attracting a large number of consumers. With the increasing smartphone and internet penetration countrywide, more and more Americans have been turning to online shopping for their fashion needs. The ease and convenience of browsing a wide range of products from different brands online without having to step out has made ecommerce extremely popular. In particular, millennials and Gen Z make a large part of their purchases through online channels.

Market Dynamics:

The market’s dynamics are characterized by various factors that influence its growth. The key drivers of the U.S. fashion ecommerce market include the convenience and ease of online shopping, the availability of a wide range of products, competitive pricing, and the rise of social media influencers promoting fashion trends. These factors have significantly contributed to the increasing adoption of online platforms for fashion shopping.

On the other hand, the market also faces certain restraints, such as concerns regarding the authenticity of products, the lack of physical touch and try-on experience, and the challenges associated with returns and exchanges. These factors may hinder the growth of the U.S. fashion ecommerce market to some extent.

Despite the challenges, there are several opportunities for growth in the U.S. fashion ecommerce market. The increasing adoption of mobile shopping apps, the integration of augmented reality for virtual try-on experiences, and the focus on sustainability and ethical fashion are some of the key opportunities that can further propel the market's growth.

Key features of the study:
  • This report provides in-depth analysis of the U.S. fashion ecommerce market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the U.S. fashion ecommerce market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Amazon, Walmart, Ebay, Macys, Gap, Nike, Target, Nordstrom, JCPenney, Kohls, Wayfair, Best Buy, Home Depot, Sephora, Ulta Beauty, Forever 21, H&M, Zara, Urban Outfitters, and ASOS
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The U.S. fashion ecommerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the U.S. fashion ecommerce market
Detailed Segmentation:
  • By Product Type
  • Apparel
  • Footwear
  • Accessories
  • Beauty Products
  • Jewelry
  • Bags
  • Others
  • By End User
  • Men
  • Women
  • Kids
  • Unisex
  • By Price Range
  • Premium
  • Mid
  • Low
  • Luxury
  • By Category
  • Casual wear
  • Formal wear
  • Sportswear
  • Innerwear
  • Ethnic wear
  • Winter wear
  • Others
  • By Distribution Channel
  • Company owned websites
  • Marketplaces
  • Mobile apps
  • Social commerce
  • Brick and mortar stores
  • TV home shopping
  • Others
  • Top companies in U.S. Fashion Ecommerce Market:
  • Amazon
  • Walmart
  • Ebay
  • Macys
  • Gap
  • Nike
  • Target
  • Nordstrom
  • JCPenney
  • Kohls
  • Wayfair
  • Best Buy
  • Home Depot
  • Sephora
  • Ulta Beauty
  • Forever 21
  • H&M
  • Zara
  • Urban Outfitters
  • ASOS


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market U.S. Fashion Ecommerce, By Product Type
Market U.S. Fashion Ecommerce, By End User
Market U.S. Fashion Ecommerce, By Price Range
Market U.S. Fashion Ecommerce, By Category
Market U.S. Fashion Ecommerce, By Distribution Channel
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Increasing internet and smartphone adoption
High return rates
Leveraging Augmented Reality and 3D
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. U.S. Fashion Ecommerce Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. S. Fashion Ecommerce Market , By Product Type, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Apparel
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Footwear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Accessories
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Beauty Products
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Jewelry
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Bags
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
6. U.S. Fashion Ecommerce Market , By End User, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Men
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Women
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Kids
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Unisex
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
7. U.S. Fashion Ecommerce Market , By Price Range, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Premium
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Mid
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Low
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Luxury
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
8. U.S. Fashion Ecommerce Market , By Category, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Casual wear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Formal wear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Sportswear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Innerwear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Ethnic wear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Winter wear
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
9. U.S. Fashion Ecommerce Market , By Distribution Channel, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Company owned websites
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Marketplaces
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Mobile apps
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Social commerce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Brick and mortar stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
TV home shopping
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Billion)
10. Competitive Landscape
Amazon
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Walmart
Ebay
Macys
Gap
Nike
Target
Nordstrom
JCPenney
Others
Analyst Views
11. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on “U.S. Fashion Ecommerce Market” - Global forecast to 2030

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