The global false eyelashes market has been witnessing steady growth over the past few years. False eyelashes help to enhance facial features and beautify one's appearance. Traditionally considered only for special occasions and parties, false eyelashes has become a part of regular makeup regime for women. Increase in social media influence and self-grooming trends have propelled the demand for false eyelashes. Launch of innovative products and availability of wide variety of styles catering to diverse consumer needs have further boosted popularity of false eyelashes. Constant new product offerings by key players aimed at younger demographic have expanded the customer base. However, sale of counterfeit product and stringent regulations pertaining to materials used in false eyelashes may challenge market growth to some extent over the coming years.
Market Dynamics:
The global false eyelashes market is driven by factors such as rising influence of social media on beauty trends, growing popularity of false eyelashes among younger generation, and frequent launch of trendy products. However, stringent safety regulations regarding materials used in eyelash extensions pose a challenge to steady market growth. Key opportunities in the market include growing focus on bridal makeup trends and expansion of e-commerce and omni-channel presence by major players.
Key features of the study:
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