Facial Tissue Market, By Product Type (Box Facial Tissue, Pocket Facial Tissue, Cube Facial Tissue, Others (e.g. bundle pack, jumbo roll)), By Technology (Airlaid Facial Tissue, Conventional Dry Creped Facial Tissue, Wet Creped Facial Tissue, Others (e.g. structured, uncreped)), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Channels, Others (e.g. pharmacies, department stores)), By Application (Personal Use, Commercial Use), By Thickness (1 Ply, 2 Ply, 3 Ply, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
Facial tissue, also known as facial paper or tissue paper, is a widely used personal care product that is designed for facial cleansing and hygiene purposes. It is commonly used for wiping the face, removing makeup, or blowing the nose. Facial tissue is made from soft, absorbent materials that are easy on the skin, providing a gentle and convenient solution for everyday personal care needs.
The global facial tissue market has been experiencing steady growth over the years, driven by factors such as increasing consumer awareness about personal hygiene, changing lifestyle patterns, and rising disposable incomes. With the growing emphasis on healthcare and cleanliness, the demand for facial tissue products has witnessed a significant surge, not only in developed regions but also in emerging economies.
Market Dynamics:
The rise in urbanization and the growing middle-class population have resulted in changing consumer preferences and an increased demand for hygiene products. Additionally, the ongoing COVID-19 pandemic has further escalated the demand for facial tissues as people become more conscious of maintaining cleanliness and preventing the spread of germs.
However, the market is not without its challenges. The fluctuating prices of raw materials used in the manufacturing of facial tissues, such as pulp and paper, can impact the overall profitability of the market. Moreover, the presence of alternative products, such as handkerchiefs or reusable wipes, poses a potential threat to the growth of the facial tissue market.
Despite these challenges, the market presents several opportunities for growth. The introduction of innovative and eco-friendly facial tissue products, such as those made from recycled materials or infused with natural ingredients, has the potential to attract environmentally conscious consumers. Furthermore, the market expansion in developing regions, fueled by increasing urbanization and rising disposable incomes, opens up new avenues for the facial tissue industry to tap into.
Key Features of the Study:
This report provides in-depth analysis of the global facial tissue market, including market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), with 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
Key companies covered as a part of this study include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, and Unicharm.
Insights from this report would allow marketers and management authorities to make informed decisions regarding product launches, type upgrades, market expansion, and marketing tactics
The global facial tissue market report caters to various stakeholders in the industry, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global facial tissue market
Facial Tissue Market Segmentation:
By Product Type
Box Facial Tissue
Pocket Facial Tissue
Cube Facial Tissue
Others (e.g. bundle pack, jumbo roll)
By Technology
Airlaid Facial Tissue
Conventional Dry Creped Facial Tissue
Wet Creped Facial Tissue
Others (e.g. structured, uncreped)
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Online Channels
Others (e.g. pharmacies, department stores)
By Application
Personal Use
Commercial Use
By Thickness
1 Ply
2 Ply
3 Ply
Others
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Top companies in Facial Tissue Market:
Kimberly-Clark
Procter & Gamble
Hengan
Vinda
C&S
WEPA
Asia Pulp & Paper
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades
SCA
Sofidel
Clearwater Paper
Georgia Pacific
First Quality
Empresas CMPC
APP (Sinar Mas Group)
Kruger Products
Unicharm
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Facial Tissue Market, By Product Type
Facial Tissue Market, By Technology
Facial Tissue Market, By Distribution Channel
Facial Tissue Market, By Application
Facial Tissue Market, By Thickness
Facial Tissue Market, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
The increasing focus on personal hygiene and convenience among consumers
Restraints
Fluctuating prices of raw materials used in the manufacturing of facial tissues
Opportunities
The introduction of innovative and eco-friendly facial tissue products
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Facial Tissue Market – Impact of Coronavirus (COVID-19) Pandemic