Facial Skincare & Makeup Market, by Product Type (Skincare (Cleanser, Cream & Lotion, Face Oils, Face Packs, Face Wash, Other Skincare’s, Scrubs, Serum, Shaving Products, and Soap), and Makeup (Eye Makeup, Face Makeup, Lip Makeup, and Other Makeup)), by Form Type (Concentrates, Emulsions, Foam, Gel, Other Forms, Powder, Solids, and Sprays), by Distribution Channel (Drug Stores, Online Retail, Specialty Stores, Supermarkets & Hypermarkets, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030
Skin care encompasses a variety of procedures that help to maintain the integrity of the skin, improve its appearance, and alleviate skin disorders. Creams, powders, and lotions are examples of skincare products that improve the quality and health of the skin while also providing sustenance. Face makeup is a type of cosmetic texture that is used to cover up flaws in the skin of the face, such as pores, dark spots, wrinkles, freckles, and blemishes.
Market Dynamics
Women and men use facial skincare and makeup products regularly for a variety of reasons, including moisturizing, cleaning, hydrating, and achieving a bright complexion. The use of such items on a daily basis is thought to be damaging to the skin since it can produce acne, which causes pore blockage, and the negative effects of synthetic chemicals on the skin have raised several concerns. As a result, the demand for natural and organic products has increased. Ingredients obtained from natural sources, such as leaf and root extracts, are safe and have no negative skin effects. Natural and organic products are healthy for the skin since they are hydrating, antiseptic, antibacterial, and anti-inflammatory. Various face packs are now available that are made from natural ingredients, and people are aware of this because they care for their skin. As a result, demand for products with organic labeling, such as Garnier Organic and Avon Naturals, is rapidly increasing and is expected to propel the growth of facial skincare and makeup products. According to the Soil Association Certification report, certified organic and natural beauty products grew at a Y-O-Y pace of 14% in the U.K. in 2018.
Players operating in the global facial skincare & makeup market are focused on various strategies such as mergers and acquisitions in order to strengthen their market position. For instance, in January 2020, P&G, which is recognized for its men's and women's grooming categories, stated that it was looking to expand through the acquisition of Billie, a subscription-based, direct-to-consumer female body care brand that specializes in women's shaving tools and premium body care products. In June 2020, L’Oreal agreed to buy Thayer’s Natural Remedies, a natural skincare company located in the U.S., from Henry Thayer Company.
Key features of the study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook