Under Eye Serum Market, By Product Type (Creams, Gels, Serums, Others), By Ingredient Type (Retinols, Vitamin C, Hyaluronic Acid, Caffeine, Ceramides, Peptides, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By End User (Women, Men, Unisex), By Skin Type (Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
The Under Eye Serum Market size was valued at US$ 3.6 billion in 2023 and is expected to reach US$ 8.27 Billion by 2030, growing at a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030.
Figure 1. Global Under Eye Serum Market Share (%), by Region, 2023
Under eye serum is a skincare product that is specifically designed to target the delicate skin under the eyes. This area is particularly prone to issues such as dark circles, puffiness, and fine lines, thus making it a common concern for many individuals. The demand for under eye serums has been increasing significantly in recent years, driven by the growing awareness of the importance of skincare and the desire for a youthful appearance.
Market Dynamics:
The market dynamics of the under eye serum market are driven by several factors. Firstly, the increasing focus on personal grooming and self-care has led to a rise in the demand for skincare products, including under eye serums. Growing awareness about the harmful effects of environmental factors such as pollution and exposure to ultraviolet (UV) radiation has prompted consumers to seek products that can protect and rejuvenate their skin.
On the other hand, there are some restraints that can hinder the growth of the under eye serum market. The high price of premium brands and the availability of cheaper alternatives in the market can act as barriers for some consumers. Moreover, the lack of standardization and regulation in the industry can lead to concerns about the efficacy and safety of under eye serums.
However, the under eye serum market also presents several opportunities for growth. Increasing disposable income, particularly in emerging economies, allows consumers to invest in higher-end skincare products. Rise of e-commerce and online retail platforms has made it easier for consumers to access a wide range of under eye serums and make informed purchasing decisions.
Key Features of the Study:
- This report provides an in-depth analysis of the under eye serum market, including market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), with 2022 as the base year
- It provides insights into potential revenue opportunities across different market segments and highlights attractive investment propositions
- The study offers key insights into market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- Key players in the under eye serum market, including Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals, are profiled in the report, focusing on company highlights, product portfolios, key highlights, financial performance, and strategies
- The insights from this report will enable marketers and management authorities to make informed decisions regarding product launches, upgrading product types, expanding market reach, and implementing effective marketing tactics
- The report caters to various stakeholders in the under eye serum market, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- The use of various strategy matrices in analyzing the under eye serum market will aid stakeholders in decision-making processes
- Under Eye Serum Market, By Product Type
- Creams
- Gels
- Serums
- Others (Oils, Balms)
- Under Eye Serum Market, By Ingredient Type
- Retinols
- Vitamin C
- Hyaluronic Acid
- Caffeine
- Ceramides
- Peptides
- Others (plant extracts, oils)
- Under Eye Serum Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Others (Departmental Stores, Pharmacy)
- Under Eye Serum Market, By End User
- Women
- Men
- Unisex
- Under Eye Serum Market, By Skin Type
- Dry Skin
- Oily Skin
- Combination Skin
- Normal Skin
- Sensitive Skin
- Under Eye Serum Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- Top Companies in Under Eye Serum Market
- Estee Lauder
- L'Oreal
- Shiseido
- P&G
- Unilever
- LVMH
- Chanel
- Amorepacific
- LG Household and Healthcare
- Kanabo
- Tatcha
- Drunk Elephant
- Olay
- La Mer
- Kiehl's
- Clarins
- Origins
- Caudalie
- Barbara Sturm
- SkinCeuticals
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Under Eye Serum Market, By Product Type
- Under Eye Serum Market, By Ingredient Type
- Under Eye Serum Market, By Distribution Channel
- Under Eye Serum Market, By End User
- Under Eye Serum Market, By Skin Type
- Under Eye Serum Market, By Region
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing prevalence of under eye skin issues
- Restraints
- Premium pricing limiting adoption
- Opportunities
- Growing demand from emerging economies
- Key Highlights
- Regulatory Scenario
- Recent Trends
- Product Launches/Approvals
- PEST Analysis
- PORTER’s Analysis
- Mergers, Acquisitions, and Collaborations
- 4. Under Eye Serum Market – Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
- 5. Under Eye Serum Market, By Product Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 – 2030
- Segment Trends
- Creams
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others (Oils, Balms)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- 6. Under Eye Serum Market, By Ingredient Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018– 2030
- Segment Trends
- Retinols
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Vitamin C
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Hyaluronic Acid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Caffeine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Ceramides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Peptides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others (plant extracts, oils)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- 7. Under Eye Serum Market, By Distribution Channel, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018– 2030
- Segment Trends
- Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others (Departmental Stores, Pharmacy)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- 8. Under Eye Serum Market, By End User, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018– 2030
- Segment Trends
- Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- 9. Under Eye Serum Market, By Skin Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018– 2030
- Segment Trends
- Dry Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Oily Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Combination Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Normal Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Sensitive Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- 10. Under Eye Serum Market, By Region, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, By Sub-region, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Sub-region, 2018–2030
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- Argentina
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Skin Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2019-2030,(US$ Bn)
- GCC Countries
- Israel
- South Africa
- Central Africa
- North Africa
- Rest of Middle East
- 11. Competitive Landscape
- Company Profile
- Estee Lauder
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- L'Oreal
- Shiseido
- P&G
- Unilever
- LVMH
- Chanel
- Amorepacific
- LG Household and Healthcare
- Kanabo
- Tatcha
- Drunk Elephant
- Olay
- La Mer
- Kiehl's
- Clarins
- Origins
- Caudalie
- Barbara Sturm
- SkinCeuticals
- Analyst Views
- 12. Section
- References
- Research Methodology
- About us
- *Browse 24 market data tables and 28 figures on “Under Eye Serum Market” - Global forecast to 2030
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