Europe Maternity Wear Market

Europe Maternity Wear Market, By Product Type (Top Wear, Bottom Wear, Dresses and Gowns, Innerwear), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Retail, Others)

Maternity wear is clothing worn by expecting women. Its purpose is to accommodate the changes in a woman's body during pregnancy. E-commerce has changed the way women shop. Maternity wear products are now sold in department stores, supermarkets, and specialty stores. The penetration of e-commerce has opened up many opportunities in the global maternity wear market. Many women prefer to shop for their maternity clothes online rather than visit traditional stores. Online retailers offer convenient selections, and are often more affordable

Market Dynamics:

The growing number of pregnant working women coupled with the expansion of the e-commerce industry are the major factors contributing to the market growth. Moreover, increasing purchasing power and changing lifestyle of consumers are further anticipated to foster the market growth.

On the other hand, fluctuating birth rate is expected to hinder the market growth.

Key features of the study:

• This report provides an in-depth analysis of the Europe maternity wear market, and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the Europe maternity wear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• The key companies covered as a part of this study include Seraphine, Isabella Oliver., H and M Hennes and Mauritz AB., Brunelli and co. R. L, Mothercare, Boob Design, Pink Blush Maternity, Organic & More, and Adidas America Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The Europe maternity wear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Europe maternity wear market

Detailed Segmentation:

• By Product Type:
• Top Wear
• Bottom Wear
• Dresses and Gowns
• Innerwear
• By Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others
• By Country:
• Germany
• France
• Italy
• U.K.
• Russia
• Rest of Europe
• Company Profiles
• Gap
• Seraphine
• Isabella Oliver.
• H and M Hennes and Mauritz AB.
• Brunelli and co. R. L
• Mothercare
• Boob Design
• Pink Blush Maternity
• Organic & More
• Adidas America