Ethnic tourism refers to tourism motivated by the experience of different cultures. It allows travelers to immerse themselves in the daily lives, traditions, arts, crafts, food, and rituals of ethnic communities. It offers tourists an authentic experience through interactions with local people and businesses. As travelers increasingly seek unique experiences that are different from mainstream tourism, ethnic tourism has become a growing market segment globally.
Market Dynamics:
The global ethnic tourism market is driven by factors such as increasing disposable incomes, growing preference for experiential travels, expanding middle class population particularly in emerging economies, and easy availability of travel-related information online. However, high travel costs restrain the market growth. The development of infrastructure in remote areas with strong ethnic cultures presents significant opportunities for market expansion. Increased promotion by governments and tour operators focusing on unique ethnic experiences can further boost the ethnic tourism market.
Key Features of the Study:
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