Esports Market, By Revenue Source (Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Esports Market, By Revenue Source (Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

The global esports market has been witnessing robust growth in the recent years. Esports refers to organized video game competitions played professionally by individuals and teams. It includes a wide range of video game genres like fighting games, first-person shooters, real-time strategy games, and multiplayer online battle arena games. Increased internet penetration and availability of high-speed connectivity have enabled multiplayer online gaming and spectating of esports events through live streaming platforms. Growing popularity of esports influencers on social media channels has further boosted the fan engagement with the industry. Rapid advancement of technology is helping improve the infrastructure for conducting esports events and powering next-gen gaming experiences. This has opened up new opportunities for brands to target tech-savvy young demographics through esports sponsorships and marketing initiatives.

Market Dynamics:

The global esports market is expected to exhibit strong growth over the forecast period, driven by several factors. Significant rise in the number of esports enthusiasts and participants worldwide is a key growth driver. Growing millennial interest in video games and expansion of esports leagues by publishers are fueling the market growth. Expanding media coverage of prominent esports tournaments on TV channels and live streaming platforms is helping increase the overall visibility and fan following of competitive video gaming. Availability of affordable high-speed internet connectivity in developing regions is facilitating real-time multiplayer gaming. Rising sponsorship revenues from endemic and non-endemic brands who view esports as an effective promotional channel to engage the youth. However, high costs associated with esports infrastructure and issues such as performance-enhancing drugs, gambling, and violence in a few game titles are expected to restrain the market to a certain extent. Emergence of cloud gaming solutions presents new avenues by lowering the entry barrier for gamers.

Key Features of the Study:

• This report provides in-depth analysis of the global esports market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global esports market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Activision Blizzard Inc., Amazon.com Inc., Alphabet Inc., Capcom Co Ltd, Electronic Arts Inc., Envy Gaming LLC, Epic Games Inc., Esports Entertainment Group Inc, Gfinity Plc, Gameloft SE, HTC Corp, Intel Corp, Meta Platforms Inc, Modern Times Group MTG AB, and NVIDIA Corp
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global esports market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global esports market

Detailed Segmentation:

• By Revenue Source
• Sponsorship
• Advertising
• Merchandise & Tickets
• Publisher Fees
• Media Rights
• Others
• By Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa
• Key Players Insights
• Activision Blizzard Inc.
• Amazon.com Inc.
• Alphabet Inc.
• Capcom Co Ltd
• Electronic Arts Inc.
• Envy Gaming LLC
• Epic Games Inc.
• Esports Entertainment Group Inc
• Gfinity Plc
• Gameloft SE
• HTC Corp
• Intel Corp
• Meta Platforms Inc
• Modern Times Group MTG AB
• NVIDIA Corp