Erotic lingerie refers to intimate apparel designed to be aesthetically appealing. Rising demand for designer intimates among women for special occasions and increasing popularity of elegant nightwear among couples are some of the key factors driving the market growth. Moreover, growing acceptance of risqué styles and increasing purchasing power of consumers in developing economies are further fueling sales opportunities. However, strict cultural norms and regulations in some countries continue to restraint the market to some extent. Overall, increasing fashion consciousness and growing female participation in the workforce are expected to help the market gain momentum going forward.
Market Dynamics:
The global erotic lingerie market is primarily driven by growing demand from millennials and increased product innovation led by key players. Changing social attitudes and rising female income levels have boosted consumer spending on premium lingerie in recent years. Meanwhile, rising internet penetration coupled with the proliferation of e-commerce platforms has made intimate apparel more accessible to consumers worldwide. However, stringent cultural regulations particularly in Asian and Middle Eastern countries continue to hinder the sales of risqué collections to some degree. Furthermore, high inventory and logistic costs associated with this segment pose challenges for new entrants. Emerging fashion trends such as intimate innerwear for couples and use of organic fabrics in designs present lucrative opportunities for manufacturers.
Key Features of the Study:
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