Enterprise A2p Sms Market, By Deployment (Cloud-based, On-premises), By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer Relationship Management Services, Others), By Vertical (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, Travel & Tourism, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
The global enterprise A2P SMS market is projected to grow substantially in the coming years. Enterprise A2P or application-to-person messaging refers to SMS text messages sent from an application, as opposed to person-to-person messaging. Various enterprise applications use A2P SMS for purposes like one-time passwords, notifications, promotional offers, appointment reminders, and other time-critical communications. As businesses increasingly recognize the scope of mobile engagement and seek more effective ways to reach customers, the demand for A2P SMS is rising at a tremendous pace. Moreover, the high mobile penetration globally has created a massive addressable market for A2P messaging services. Technological advancements are also simplifying the integration of SMS into various business applications, propelling the market growth.
Market Dynamics:
The global enterprise A2P SMS market is driven by factors such as growing demand for mobile marketing campaigns, increasing emphasis on mobile customer engagement, rapid digitalization of enterprises across industries, and evolving regulatory standards supporting commercial SMS. However, the market faces restraints from spam messages, data privacy concerns, and rate volatility. At the same time, developments like rich communication services (RCS), ongoing 5G deployments, and expansion of Wi-Fi calling create new opportunities. Furthermore, many companies are exploring chatbots and AI-based solutions to develop more personalized texting experiences, which can reshape the competitive landscape in the coming years.
Key Features of the Study:
This report provides in-depth analysis of the global enterprise A2P SMS market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global Enterprise A2P SMS market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Accrete, AMD Telecom S.A., Beepsend, ClearSky, CLX Communications, Genesys Telecommunications, Infobip, MBlox, Nexmo Co. Ltd., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global enterprise A2P SMS market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise A2P SMS market.
Detailed Segmentation:
By Deployment
Cloud-based
On-premises
By Application
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer Relationship Management (CRM) Services
Others
By Vertical
BFSI
Healthcare
Media & Entertainment
Retail & E-commerce
Travel & Tourism
Others
By Regional
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players Insights
Accrete
AMD Telecom S.A.
Beepsend
ClearSky
CLX Communications
Genesys Telecommunications
Infobip
MBlox
Nexmo Co. Ltd.
Ogangi Corporation
OpenMarket Inc.
SAP Mobile Services
SITO Mobile
Silverstreet BV
Soprano
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Deployment
Market Snippet, By Application
Market Snippet, By Vertical
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic
4. Global Enterprise A2P SMS Market, By Deployment, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019-2031
Segment Trends
Cloud-based
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
On-premises
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
5. Global Enterprise A2P SMS Market, By Application, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019-2031
Segment Trends
Pushed Content Services
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Interactive Services
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Promotional Campaigns
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Customer Relationship Management (CRM) Services
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Others
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
6. Global Enterprise A2P SMS Market, By Vertical, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019-2031
Segment Trends
BFSI
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Healthcare
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Media & Entertainment
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Retail & E-commerce
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Travel & Tourism
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
Others
Introduction
Market Size and Forecast, 2019–2031, (US$ Bn)
7. Global Enterprise A2P SMS Market, By Region, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019-2031
North America
Regional Trends
Market Size and Forecast, By Deployment, 2019–2031, (US$ Bn)
Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
Market Size and Forecast, By Vertical, 2019–2031, (US$ Bn)
Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
U.S.
Canada
Europe
Regional Trends
Market Size and Forecast, By Deployment, 2019–2031, (US$ Bn)
Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
Market Size and Forecast, By Vertical, 2019–2031, (US$ Bn)
Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
U.K.
Germany
France
Russia
Rest of Europe
Asia Pacific
Regional Trends
Market Size and Forecast, By Deployment, 2019–2031, (US$ Bn)
Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
Market Size and Forecast, By Vertical, 2019–2031, (US$ Bn)
Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Regional Trends
Market Size and Forecast, By Deployment, 2019–2031, (US$ Bn)
Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
Market Size and Forecast, By Vertical, 2019–2031, (US$ Bn)
Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Regional Trends
Market Size and Forecast, By Deployment, 2019–2031, (US$ Bn)
Market Size and Forecast, By Application, 2019–2031, (US$ Bn)
Market Size and Forecast, By Vertical, 2019–2031, (US$ Bn)
Market Size and Forecast, By Country, 2019–2031, (US$ Bn)
South Africa
GCC Countries
Rest of the Middle East & Africa
8. Competitive Landscape
Company Profiles
Accrete
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
AMD Telecom S.A.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Beepsend
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
ClearSky
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
CLX Communications
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Genesys Telecommunications
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Infobip
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
MBlox
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Nexmo Co. Ltd.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Ogangi Corporation
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
OpenMarket Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
SAP Mobile Services
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
SITO Mobile
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Silverstreet BV
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Soprano
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
9. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
10. Research Methodology
References
Research Methodology
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