Enterprise A2P SMS Market, By Traffic (National, Multi-country),By Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), By Applications (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer relationsh

Enterprise A2P SMS Market, By Traffic (National, Multi-country),By Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), By Applications (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer relationship management (CRM) services(Two factor authentication (includes OTP), Others (includes product shipment SMS and others)), Others (Inquiry and search related services)), By Vertical (Financial institutions and Banking, Gaming, Travel and Transport, Health and Hospitality, Retail, Others), and By Regions (North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Increasing number of mobile phone users is expected to drive growth the global enterprise A2P SMS market. According to Coherent Market Insights, there were around 4900 million mobile phone users across the globe in 2016, and the number is projected to reach 5500 million by 2021. The growing e-commerce industry, increasing demand for SMS services in the banking and finance industries, and increasing adoption of networking devices is also contributing significantly to the market growth. However, mobile instant messaging will hinder the market growth during forecast period, owing to growing mobile consumer trend towards third-party apps for services such as instant messaging and voice & video calling.
Market Taxonomy
This report segments the global enterprise A2P SMS market on the basis of traffic, tools, applications, vertical and region. On the basis of traffic, the market is segmented into national and multi-country. On the basis of Tools, the market is segmented into cloud API messaging platform and traditional and managed messaging services. On the basis of application, the market is segmented into pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) services and others (inquiry and search related services). On the basis of vertical, the market is segmented into financial institutions and banking, gaming, travel and transport, health and hospitality, retail, and others. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Latin America, Eastern Europe, Western Europe, APEJ, Japan and Middle East and Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.
Key features of the study:
This report provides an in-depth analysis of the global enterprise A2P SMS market with market size (US$ Million) and CAGR (%) over the forecast period (2022 - 2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by leading players
It profiles leading players in the global enterprise A2P SMS market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
Key companies covered as part of this study include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB among others.
Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to future product launches, technology upgrades, market expansion, and marketing tactics
Various strategy matrices used in analyzing the global enterprise A2P SMS market would provide stakeholders vital inputs to make strategic decisions accordingly
Detailed Segmentation:
Global enterprise A2P SMS Market, By Traffic:
National
Multi-country
Global enterprise A2P SMS Market, By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
Global enterprise A2P SMS Market, By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
Global enterprise A2P SMS Market, By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Global enterprise A2P SMS Market, By Geography:
North America
By Country
U.S.
Canada
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Latin America
By Country
Mexico
Brazil
Rest of Latin America
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Eastern Europe
By Country
Russia
Poland
Rest of Eastern Europe
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Western Europe
By Country
Germany
France
U.K.
Spain
Italy
Nordic
Benelux
Rest of Western Europe
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Asia Pacific (excluding Japan)
By Country
China
India
ASEAN
ANZ
Rest of APEJ
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Japan
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Middle East and Africa
By Country
GCC
North Africa
South Africa
Rest of Middle East and Africa
By Segmentation
By Traffic:
National
Multi-country
By Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Applications:
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer relationship management (CRM) services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical:
Financial institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
Company Profiles
Infobip Limited
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
OpenMarket Inc.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
AMD Telecom S.A.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Syniverse Holdings Inc.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
FortyTwo Telecom AB
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Twilio Inc.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Mblox Inc.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Nexmo Inc.
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
CLX Communications AB
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
“*” marked represents similar segmentation in other categories in the respective section.