Energy Bar Market, By Type (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East, & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Energy Bar are made of cereals, grains, flavoring ingredients, and added nutrients. Their primary purpose is to provide the body with energy in a short period of time. They may be considered functional foods, too, because they contain added nutrients. There are two main types of energy bars: those with added nutrients and functional ones. Generally, an energy bar contains a specific number of calories from carbohydrates, fats, and proteins. It also contains generous amounts of vitamins and minerals.
Market Dynamics:
Growing demand for healthy on-the-go snacking coupled with the increasing health conscious consumers worldwide are major factor driving growth of the energy bar market. Moreover, increasing availability of products in different flavors is again anticipated to foster market growth. Furthermore, growing demand for plant-based energy bar due to increasing trend of veganism is further expected to propel market growth. For instance, a study from DuPont Nutrition & Health, which included 1,000 US consumers, revealed that 52% are eating more plant- based foods. On a global scale, the study found that 65% of consumers are turning to plant-based options.
On the other hand, allergy triggered by ingredient used such as peanuts and other dry fruits is expected to restrict its consumption among consumers. Moreover, high price of bars is again projected to hamper the market growth.
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