Energy Bar Market

Energy Bar Market, By Type (Organic and Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)

Energy bars are made of cereals, grains, flavouring ingredients, and added nutrients. Their primary purpose is to provide the body with energy in a short period of time. These may be considered functional foods as these contain added nutrients. There are two main types of energy bars: those with added nutrients and functional ones. Generally, an energy bar contains a specific number of calories from carbohydrates, fats, and proteins. It also contains generous amounts of vitamins and minerals.

An energy bar is a supplemental bar that is generally made with cereals, micronutrients, and flavouring ingredients. Its primary purpose is to provide quick energy. However, energy bars may contain added nutrients and may be marketed as a functional food.

Market Dynamics:

Growing demand for healthy on-the-go snacking, coupled with increasing health conscious consumers worldwide are major factor driving growth of the energy bar market. Moreover, increasing availability of products in different flavours is expected to drive the market growth. Furthermore, growing demand for plant-based energy bar due to increasing trend of veganism is further expected to drive the market growth. For instance, a study published by DuPont Nutrition & Health in 2018, that included 1,000 U.S. consumers stated that 52% consume more plant- based foods and on a global scale, the study found that 65% of consumers are turning to plant-based options.

Allergy triggered by ingredient used such as peanuts and other dry fruits is expected to restrict its consumption among consumers. Moreover, high price of bars is again projected to hamper the market growth.

Key features of the study:

• This report provides in-depth analysis of the global energy bar market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global energy bar market based on the following parameterscompany highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nature Essential Foods Pvt Ltd, Lotus Bakeries, General Mills Inc., Clif Bar & Company, ProBar LLC, Post Holdings Inc., BumbleBar Inc., PepsiCo Inc., Eat Anytime, TORQ Limited, OTE Sports LtdKind LLC, Science in Sports PLC, and Kellogg Company
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global energy bar market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global energy bar market

Detailed Segmentation:

• Global Energy Bar Market, By Type:
• Organic
• Conventional
• Global Energy Bar Market, By Distribution Channel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Other Distribution Channels
• Global Energy Bar Market, By Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
• Company Profiles
• Nature Essential Foods Pvt Ltd
• Lotus Bakeries
• General Mills Inc.
• Clif Bar & Company
• ProBar LLC
• Post Holdings Inc.
• BumbleBar Inc.
• PepsiCo Inc.
• Eat Anytime
• TORQ Limited
• OTE Sports Ltd
• Kind LLC
• Science in Sports PLC
• Kellogg Company