Electric Massagers Market, By End User (Commercial and Residential), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, and Others), By Type (Neck & Shoulder, Back & Body, Leg & Foot, Head, and Others), By Geogra

Electric Massagers Market, By End User (Commercial and Residential), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, and Others), By Type (Neck & Shoulder, Back & Body, Leg & Foot, Head, and Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

The electric massagers market has seen significant growth over the past decade driven by the rising awareness about physical wellness and stress relief. Massagers help relax tight and sore muscles and improve flexibility. Advancements in battery technology have enabled compact and portable massager devices that can be used anywhere and anytime without being tied to a power outlet. The increasing disposable income of people globally has further increased the spending on wellness products for leisure and recovery from physical exertion. Various massager types targeting different parts of the body like back, neck, feet, etc. have widened the appeal. With growing health consciousness, the electric massager market is expected to continue its positive stride in the coming years.

Market Dynamics:

The global electric massager market is driven by the rising awareness about physical health, stress relief, and work-life balance. Busy lifestyles and longer working hours have increased musculoskeletal problems, thereby propelling the demand for massagers. Technological advancements have led to the development of cordless massagers with lithium-ion batteries providing longer usage on a single charge. This has boosted the popularity and portability of massagers. However, high initial costs of certain full-body massagers remain a key restraint. Emergence of low-cost variants by local and regional players is an opportunity. Additionally, increased marketing and promotion through e-commerce and wider product availability through multi-brand stores is further expanding the market growth.

Key features of the study:

- This report provides in-depth analysis of the global electric massager market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024–2031), considering 2023 as the base year

- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global electric massager market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global electric massager market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global electric massager market

Market Segmentation

• By End User
• Commercial
• Residential
• By Distribution Channel
• Hypermarkets & Supermarkets
• Specialty Stores
• Online Sales Channel
• Others
• By Type
• Neck & Shoulder
• Back & Body
• Leg & Foot
• Head
• Others
• By Regional
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa
• Key Players
• Panasonic Corporation
• MedMassager
• Joicom Corporation
• Human Touch
• Shenzhen Relcare Electronics
• LURACO Technologies Corporation
• Dr. Physio
• Omron Corporation
• Medisana GmbH
• JSB Health & Fitness Pvt. Ltd.
• HoMedics
• Family Inada Co. Ltd.
• Wenzhou Huifan Technology Co. Ltd.
• Propera Corp.
• OSIM International
• Nekteck
• LURACO Technologies Corporation