The global dry shampoo market has witnessed steady growth in the past few years due to increasing consumer awareness regarding personal hygiene and hair care routines. Dry shampoo has emerged as a convenient alternative to liquid shampoo for quick hair refreshing between regular washes. It works by absorbing excess oil and grease from the scalp and hair roots, giving the appearance of freshly washed hair. The easy-to-use aerosol spray or powder formulations of dry shampoo have found favor among urban consumers with fast-paced lifestyles who have limited time for hair washing daily. Various consumer demographic segments including travelers, gym-goers, and office-goers are driving demand for on-the-go hair care products like dry shampoo.
Market Dynamics:
Rising demand for multi-functional hair care products that can style and freshen hair in lesser time between washes is a key factor driving the dry shampoo market. The easy portability of dry shampoo in spray or powder forms makes it very appealing to consumers. Additionally, increasing economic empowerment of women globally has boosted spending on personal grooming and styling products. However, dry shampoo may leave hair looking dull or limp after extended use. This can restrain market growth to some extent. Moreover, availability of cheaper alternatives from local brands pose competition to major international players. Introduction of natural and nourishing variants by key players exploring herbal and organic ingredients are opening new opportunities in the market.
Key Features of the Study:
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