The dried cranberry market has been witnessing steady growth over the past few years. Cranberries are native to North America and are mainly cultivated in the U.S., Canada, Chile, and some European countries. Dried cranberries are processed form of fresh cranberries that are harvested and dehydrated to extend their shelf life.
Market Dynamics
The dried cranberry market growth is driven by the rising demand for healthy and nutritious food ingredients across the world. Dried cranberries offer various nutritional and medicinal properties which is encouraging its adoption among health-conscious consumers. Changing lifestyle patterns and busy schedules have increased the demand for convenient snack foods incorporating dried cranberries. This is expected to create new opportunities for market players. However, high production and processing costs associated with dried cranberries can hamper the market growth over the forecast period. Seasonal availability of fresh cranberries also poses a challenge. Moreover, presence of substitutes like raisins and dates provide competition to dried cranberries. Strengthening of global supply chain and new product developments are some of the key strategies adopted by manufacturers to counter these restraints. They have gained immense popularity due to their nutritional profile and health benefits. Dried cranberries are rich source of vitamin C, manganese and dietary fiber. Regular consumption of dried cranberries has been associated with reduced risk of heart diseases, prevention of urinary tract infections and improvement in dental health.
Key features of the study
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