Disinfectant Wipes Market, By Product Type (Personal Care Wipes, Baby care Wipes, Feminine Wipes, Period Care Wipes, Face Care Wipes, Hand Disinfecting Wipes, Others and Homecare Wipes), By Category (Biodegradable and Non-biodegradable), By Product Catego

Global disinfectant wipes market has witnessed growth in recent years due to COVID-19 pandemic and increased focus on hygiene and cleanliness. Disinfectant wipes are easy to use and effective in killing germs and bacteria on surfaces. These are commonly used for disinfecting high touch areas in homes, offices, schools, hospitals and other institutions. Increasing health awareness and busy lifestyles have boosted demand for convenient disinfecting products like wipes. Advancements in material science have led to introduction of wipes that are stronger, long-lasting and leave surfaces feeling clean and fresh. Wider availability through retail channels and e-commerce can also drive the market growth. However, concerns around bacterial resistance and environmental impact of wipes can pose challenges for market players.

Market Dynamics:

Global disinfectant wipes market growth is driven by factors like growing health and hygiene consciousness among consumers following COVID-19, rising preference for convenient and on-the-go cleaning products, increasing usage of wipes in industries like healthcare and food & beverage to control infection. Busy lifestyles have made disinfectant wipes popular as these save time and effort compared to other cleaning methods. Factors such as stringent regulations around ingredient content and packaging, rising focus on eco-friendly products, and concerns regarding development of bacterial resistance can hamper the market growth. Innovations in materials and sustainable production practices can offer significant growth opportunities. Manufacturers are developing biodegradable, plant-based wipes with natural disinfecting agents.

Key features of the study:

  • This report provides in-depth analysis of the global disinfectant wipes market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global disinfectant wipes market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Reckitt Benckiser, The Clorox Company, Kimberly-Clark, Procter & Gamble, Johnson & Johnson, and Nice-Pak Products Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global disinfectant wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global disinfectant wipes market
Detailed Segmentation-
  • By Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Personal Care Wipes
  • Baby care Wipes
  • Feminine Wipes
  • Period Care Wipes
  • Face Care Wipes
  • Hand Disinfecting Wipes
  • Others
  • Homecare Wipes
  • By Category Insights (Revenue, USD Bn, 2020 - 2032)
  • Biodegradable
  • Non-biodegradable
  • By Product Category Insights (Revenue, USD Bn, 2020 - 2032)
  • Alcohol-based Wipes
  • Alcohol-free Wipes
  • By Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Supermarkets/Hypermarkets
  • Online Retail
  • Convenience Stores
  • Pharmacies and Drugstores
  • Regional Insights (Revenue, US$ BN, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa
  • Key Players Insights
  • Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Clorox Company
  • Reckitt Benckiser Group plc
  • Lysol (Reckitt Benckiser)
  • SC Johnson & Son, Inc.
  • Ecolab Inc.
  • Unilever
  • Cascades Inc.
  • Sani Professional
  • Diversey Holdings, Ltd.
  • PDI Healthcare
  • Essity AB
  • Georgia-Pacific LLC
  • Germ-X (Vi-Jon, Inc.)
  • Seventh Generation (Unilever)
  • Hand Sanitizer Wipes (various brands)
  • Tapmatic Corporation
  • Medline Industries, Inc.
  • Zytec, LLC


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snapshot, By Product Type
Market Snapshot, By Category
Market Snapshot, By Product Category
Market Snapshot, By Distribution Channel
Market Snapshot, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Opportunities
Impact Analysis
Market Trends
Key Developments
Regulatory Scenario
Acquisitions and Partnerships Scenario
Funding and Investments
PEST Analysis
Porter’s Analysis
4. Global Disinfectant Wipes Market- Impact of Coronavirus (COVID-19) Pandemic
Overall Impact
Government Initiatives
COVID-19 Impact on the Market
5. Global Disinfectant Wipes Market, By Product Type, 2021 – 2032, (USD Bn)
Overview
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Personal Care Wipes
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Baby care Wipes
Feminine Wipes
Period Care Wipes
Face Care Wipes
Hand Disinfecting Wipes
Others
Homecare Wipes
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
6. Global Disinfectant Wipes Market, By Category, 2021 – 2032, (USD Bn)
Overview
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Biodegradable
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Non-biodegradable
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
7. Global Disinfectant Wipes Market, By Product Category, 2021 – 2032, (USD Bn)
Overview
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Alcohol-based Wipes
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Alcohol-free Wipes
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
8. Global Disinfectant Wipes Market, By Distribution Channel, 2021 – 2032, (USD Bn)
Overview
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Supermarkets/Hypermarkets
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Online Retail
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Convenience Stores
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
Pharmacies and Drugstores
Overview
Market Size and Forecast, and Y-o-Y Growth, 2020–2032, (USD Bn)
9. Global Disinfectant Wipes Market, By Region, 2021 – 2032, (USD Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021–2032
Regional Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 – 2032, (USD Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 – 2032, (USD Bn)
Brazil
Mexico
Argentina
Rest of Latin America
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 – 2032, (USD Bn)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 – 2032, (USD Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 – 2032, (USD Bn)
GCC
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020 - 2032, (USD Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2021 – 2032, (USD Bn)
North Africa
Central Africa
South Africa
10. Competitive Landscape
Company Profiles
Procter & Gamble Co.
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Kimberly-Clark Corporation
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Clorox Company
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Reckitt Benckiser Group plc
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Lysol (Reckitt Benckiser)
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
SC Johnson & Son, Inc.
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Ecolab Inc.
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Unilever
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Cascades Inc.
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Sani Professional
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Diversey Holdings, Ltd.
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
PDI Healthcare
Company Highlights
Method Portfolio
Key Highlights
Financial Performance
Market Strategies
Essity AB
Georgia-Pacific LLC
Germ-X (Vi-Jon, Inc.)
Seventh Generation (Unilever)
Hand Sanitizer Wipes (various brands)
Tapmatic Corporation
Medline Industries, Inc.
Zytec, LLC
11. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
12. References and Research Methodology
References
Research Methodology
About us and Sales Contact
*Browse 32 market data tables and 28 figures on Disinfectant Wipes Market” - Global forecast to 2032

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