Disinfectant Wipes Market, By Product Type (Personal Care Wipes, Baby care Wipes, Feminine Wipes, Period Care Wipes, Face Care Wipes, Hand Disinfecting Wipes, Others and Homecare Wipes), By Category (Biodegradable and Non-biodegradable), By Product Catego

Disinfectant Wipes Market, By Product Type (Personal Care Wipes, Baby care Wipes, Feminine Wipes, Period Care Wipes, Face Care Wipes, Hand Disinfecting Wipes, Others and Homecare Wipes), By Category (Biodegradable and Non-biodegradable), By Product Category (Alcohol-based Wipes and Alcohol-free Wipes), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Pharmacies and Drugstores), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)


Global disinfectant wipes market has witnessed growth in recent years due to COVID-19 pandemic and increased focus on hygiene and cleanliness. Disinfectant wipes are easy to use and effective in killing germs and bacteria on surfaces. These are commonly used for disinfecting high touch areas in homes, offices, schools, hospitals and other institutions. Increasing health awareness and busy lifestyles have boosted demand for convenient disinfecting products like wipes. Advancements in material science have led to introduction of wipes that are stronger, long-lasting and leave surfaces feeling clean and fresh. Wider availability through retail channels and e-commerce can also drive the market growth. However, concerns around bacterial resistance and environmental impact of wipes can pose challenges for market players.

Market Dynamics:

Global disinfectant wipes market growth is driven by factors like growing health and hygiene consciousness among consumers following COVID-19, rising preference for convenient and on-the-go cleaning products, increasing usage of wipes in industries like healthcare and food & beverage to control infection. Busy lifestyles have made disinfectant wipes popular as these save time and effort compared to other cleaning methods. Factors such as stringent regulations around ingredient content and packaging, rising focus on eco-friendly products, and concerns regarding development of bacterial resistance can hamper the market growth. Innovations in materials and sustainable production practices can offer significant growth opportunities. Manufacturers are developing biodegradable, plant-based wipes with natural disinfecting agents.

Key features of the study:
  • This report provides in-depth analysis of the global disinfectant wipes market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global disinfectant wipes market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Reckitt Benckiser, The Clorox Company, Kimberly-Clark, Procter & Gamble, Johnson & Johnson, and Nice-Pak Products Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global disinfectant wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global disinfectant wipes market

  • Detailed Segmentation-
  • By Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Personal Care Wipes
  • Baby care Wipes
  • Feminine Wipes
  • Period Care Wipes
  • Face Care Wipes
  • Hand Disinfecting Wipes
  • Others
  • Homecare Wipes
  • By Category Insights (Revenue, USD Bn, 2019 - 2031)
  • Biodegradable
  • Non-biodegradable
  • By Product Category Insights (Revenue, USD Bn, 2019 - 2031)
  • Alcohol-based Wipes
  • Alcohol-free Wipes
  • By Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Supermarkets/Hypermarkets
  • Online Retail
  • Convenience Stores
  • Pharmacies and Drugstores
  • Regional Insights (Revenue, US$ BN, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa
  • Key Players Insights
  • Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Clorox Company
  • Reckitt Benckiser Group plc
  • Lysol (Reckitt Benckiser)
  • SC Johnson & Son, Inc.
  • Ecolab Inc.
  • Unilever
  • Cascades Inc.
  • Sani Professional
  • Diversey Holdings, Ltd.
  • PDI Healthcare
  • Essity AB
  • Georgia-Pacific LLC
  • Germ-X (Vi-Jon, Inc.)
  • Seventh Generation (Unilever)
  • Hand Sanitizer Wipes (various brands)
  • Tapmatic Corporation
  • Medline Industries, Inc.
  • Zytec, LLC

  • 1. Research Objectives and Assumptions
    Research Objectives
    Assumptions
    Abbreviations
    2. Market Purview
    Report Description
    Market Definition and Scope
    Executive Summary
    Market Snapshot, By Product Type
    Market Snapshot, By Category
    Market Snapshot, By Product Category
    Market Snapshot, By Distribution Channel
    Market Snapshot, By Region
    3. Market Dynamics, Regulations, and Trends Analysis
    Market Dynamics
    Drivers
    Restraints
    Opportunities
    Impact Analysis
    Market Trends
    Key Developments
    Regulatory Scenario
    Acquisitions and Partnerships Scenario
    Funding and Investments
    PEST Analysis
    Porter’s Analysis
    4. Global Disinfectant Wipes Market- Impact of Coronavirus (COVID-19) Pandemic
    Overall Impact
    Government Initiatives
    COVID-19 Impact on the Market
    5. Global Disinfectant Wipes Market, By Product Type, 2019 – 2031, (USD Bn)
    Overview
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 – 2031
    Segment Trends
    Personal Care Wipes
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Baby care Wipes
    Feminine Wipes
    Period Care Wipes
    Face Care Wipes
    Hand Disinfecting Wipes
    Others
    Homecare Wipes
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    6. Global Disinfectant Wipes Market, By Category, 2019 – 2031, (USD Bn)
    Overview
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 – 2031
    Segment Trends
    Biodegradable
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Non-biodegradable
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    7. Global Disinfectant Wipes Market, By Product Category, 2019 – 2031, (USD Bn)
    Overview
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 – 2031
    Segment Trends
    Alcohol-based Wipes
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Alcohol-free Wipes
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    8. Global Disinfectant Wipes Market, By Distribution Channel, 2019 – 2031, (USD Bn)
    Overview
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 – 2031
    Segment Trends
    Supermarkets/Hypermarkets
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Online Retail
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Convenience Stores
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    Pharmacies and Drugstores
    Overview
    Market Size and Forecast, and Y-o-Y Growth, 2019–2031, (USD Bn)
    9. Global Disinfectant Wipes Market, By Region, 2019 – 2031, (USD Bn)
    Introduction
    Market Share Analysis, By Region, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, For Region, 2020–2031
    Regional Trends
    North America
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 – 2031, (USD Bn)
    U.S.
    Canada
    Latin America
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 – 2031, (USD Bn)
    Brazil
    Mexico
    Argentina
    Rest of Latin America
    Europe
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 – 2031, (USD Bn)
    U.K.
    Germany
    Italy
    France
    Spain
    Russia
    Rest of Europe
    Asia Pacific
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 – 2031, (USD Bn)
    China
    India
    Japan
    ASEAN
    Australia
    South Korea
    Rest of Asia Pacific
    Middle East
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country, 2019 – 2031, (USD Bn)
    GCC
    Israel
    Rest of Middle East
    Africa
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Product Category, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019 - 2031, (USD Bn)
    Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2019 – 2031, (USD Bn)
    North Africa
    Central Africa
    South Africa
    10. Competitive Landscape
    Company Profiles
    Procter & Gamble Co.
    Company Highlights
    Method Portfolio
    Key Highlights
    Financial Performance
    Market Strategies
    Kimberly-Clark Corporation
    Company Highlights
    Method Portfolio
    Key Highlights
    Financial Performance
    Market Strategies
    Clorox Company
    Company Highlights
    Method Portfolio
    Key Highlights
    Financial Performance
    Market Strategies
    Reckitt Benckiser Group plc
    Lysol (Reckitt Benckiser)
    SC Johnson & Son, Inc.
    Ecolab Inc.
    Unilever
    Cascades Inc.
    Sani Professional
    Diversey Holdings, Ltd.
    PDI Healthcare
    Essity AB
    Georgia-Pacific LLC
    Germ-X (Vi-Jon, Inc.)
    Seventh Generation (Unilever)
    Hand Sanitizer Wipes (various brands)
    Tapmatic Corporation
    Medline Industries, Inc.
    Zytec, LLC
    11. Analyst Recommendations
    Wheel of Fortune
    Analyst View
    Coherent Opportunity Map
    12. References and Research Methodology
    References
    Research Methodology
    About us and Sales Contact
    *Browse 32 market data tables and 28 figures on Disinfectant Wipes Market” - Global forecast to 2031

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