Digital Signage Market

Digital Signage Market, By Type (Video Walls, Video Screens (Transparent LED Screens), Digital Poster, Kiosks, and Others), By Component (Hardware, Software, and Service), By Technology (LCD, LED, and Projection), By Application (Retail, Hospitality, Entertainment (Stadiums & Playgrounds), Corporate, Banking, Healthcare, Education, and Transportation), By Location ( In-Store and Out-Store), By Content Category (Broadcast ( News, Weather, Sports, Others), and Non-broadcast), By Size (Below 32 Inches, 32 – 52 Inches, and Above 52 Inches), And By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030


Global digital signage market refers to the industry that involves in the creation, deployment, and management of digital displays or screens that are used for advertising, information dissemination, and interactive experiences. Digital signage utilizes various technologies such as LCD, LED, OLED, and projection to display content such as images, videos, text, and interactive elements. The digital signage market has witnessed significant growth in recent years due to advancements in display technology, declining hardware costs, and increasing demand for engaging and interactive visual communication. It offers businesses and organizations a powerful medium to engage with their target audience, deliver personalized messaging, promote products and services, enhance brand awareness, and improve customer experiences.

Market Dynamics:

Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Further, there has been increased demand for DisplayPort, owing to displays with higher resolution and 4K, along with smaller devices with flexible connectivity.

However, high initial investment is expected to hamper the market growth

Key features of the study:
  • This report provides in-depth analysis of the global digital signage market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global digital signage market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global digital signage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital signage market
Detailed Segmentation:
  • Global Digital Signage Market, By Type:
  • Video Walls
  • Video Screens (Transparent LED Screens)
  • Digital Poster
  • Kiosks
  • Others
  • Global Digital Signage Market, By Component:
  • Hardware
  • Software
  • Service
  • Global Digital Signage Market, By Technology:
  • LCD
  • LED
  • Projection
  • Global Digital Signage Market, By Application:
  • Retail
  • Hospitality
  • Entertainment (Stadiums & Playgrounds)
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Transportation
  • Global Digital Signage Market, By Location:
  • In-Store
  • Out-Store
  • Global Digital Signage Market, By Content Category:
  • Broadcast
  • News
  • Weather
  • Sports
  • Others
  • Non-broadcast
  • Global Digital Signage Market, By Size:
  • Below 32 Inches
  • 3252 Inches
  • Above 52 Inches
  • Global Digital Signage Market, By Region:
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • Italy
  • U.K.
  • France
  • Russia
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa
  • Company Profiles:
  • Samsung Electronics
  • Daktronics
  • Exceptional 3D
  • LG Electronics
  • Panasonic Corporation
  • Sony Corporation
  • Leyard Optoelectronic Co., Ltd.
  • Scala
  • E Ink Holdings Inc.
  • Deepsky Corporation Ltd.
  • Intel Corporation
  • Microsoft Corporation


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Type
Market Snippet, By Component
Market Snippet, By Technology
Market Snippet, By Application
Market Snippet, By Location
Market Snippet, By Content Category
Market Snippet, By Size
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Increasing demand for customized digital signage solutions in different sectors
Increasing demand for 4k digital signage
Restraints
High initial investments
Opportunity
Advancement in the digital signage technology solution
Growing demand for technologically advanced digital signage
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Digital Signage Market– Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Digital Signage Market, By Type, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Video Walls
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Video Screens ( Transparent LED Screens)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Digital Poster
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Kiosks
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
6. Global Digital Signage Market, By Component, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Hardware
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Software
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Service
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
7. Global Digital Signage Market, By Technology, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018– 2030
Segment Trends
LCD
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
LED
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Projection
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
8. Global Digital Signage Market, By Application, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018– 2030
Segment Trends
Retail
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Hospitality
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Entertainment
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030 ,(US$ Bn)
Stadiums & Playgrounds
Corporate
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Banking
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Healthcare
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Education
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Transportation
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
9. Global Digital Signage Market, By Location, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018– 2030
Segment Trends
In-Store
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Out-Store
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
10. Global Digital Signage Market, By Content Category, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018– 2030
Segment Trends
Broadcast
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
News
Weather
Sports
Others
Non-broadcast
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
11. Global Digital Signage Market, By Size, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018– 2030
Segment Trends
Below 32 Inches
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
32–52 Inches
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Above 52 Inches
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
12. Global Digital Signage Market, By Region, 2017-2030, (US$ Bn)
Introduction
Market Share Analysis, By Country, 2023 and 2030 (%)
Y-o-Y Growth Analysis, For Country, 2018–2030
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Component, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Technology, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Location, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Size, 2023-2030, (US$ Bn)
Market Share Analysis, By Country, 2023 and 2030 (%)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Component, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Technology, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Location, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Size, 2023-2030, (US$ Bn)
Market Share Analysis, By Country, 2023 and 2030 (%)
U.K.
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Component, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Technology, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Location, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Size, 2023-2030, (US$ Bn)
Market Share Analysis, By Country, 2023 and 2030 (%)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Type, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Component, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Technology, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Location, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2023-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Size, 2023-2030, (US$ Bn)
Market Share Analysis, By Country, 2023 and 2030 (%)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
South Africa
GCC Countries
Rest of the Middle East and Africa
13. Competitive Landscape
Samsung Electronics
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Daktronics
Exceptional 3D
LG Electronics
Panasonic Corporation
Sony Corporation
Leyard Optoelectronic Co., Ltd.
Scala
E Ink Holdings Inc.
Deepsky Corporation Ltd.
Intel Corporation
Microsoft Corporation
Analyst Views
14. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on "Global Digital Signage Market”- Global forecast to 2030

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