Digital Pregnancy Test Kits Market, by Products, Distribution Channel, and Geography - Trends, and Forecast, 2022 - 2028

Digital Pregnancy Test Kits Market, by Products, Distribution Channel, and Geography - Trends, and Forecast, 2022 - 2028

Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects presence of human chorionic gonadotrophin (hCG), an indicating factor for pregnancy. Acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past. Women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. Furthermore, digital pregnancy test kits such as Clearblue pregnancy test kits, provide information about the duration of positive pregnancy status with week indicator facility. Conventional pregnancy tests contain pregnancy patches with reagents such as Sera reagent, to detect presence of hCG hormone in the urine, whereas, digital pregnancy tests display information such as levels of hCG hormone as well as time since conception. Commercially available digital pregnancy tests include Clearblue, First Response, and e.p.t. pregnancy tests.
Market Dynamics
Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore, increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its competitor, Church & Dwight Co., Inc. proved in U.S. court. The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn, driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as possibility of manual errors while comparing the results with the standard, wherein, second opinion may be necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen, which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost growth of the digital pregnancy test kits market.
Key features of the study:

This report provides in-depth analysis of the digital pregnancy test kits market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global digital pregnancy test kits market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
Key companies covered as a part of this study include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, technology up-grade, market expansion, and marketing tactics
The global digital pregnancy test kits market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the digital pregnancy test kits market

Detailed Segmentation:

Global Digital Pregnancy Test Kits Market, By Product:

With Week Indicator
Without Week Indicator

Global Digital Pregnancy Test Kits Market, By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

Global Digital Pregnancy Test Kits Market, By Geography:

North America

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

By Country:

U.S.
Canada

Europe

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

By Country:

U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe

Asia Pacific

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

By Country:

China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific

Latin America

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

By Country:

Brazil
Mexico
Rest of Latin America

Middle East

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets   

By Country:

GCC
Israel
Rest of Middle East

Africa

By Product:

With Week Indicator
Without Week Indicator

By Distribution Channel:

Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets

By Country:

Central Africa
South Africa
North Africa

Company Profiles

Swiss Precision Diagnostics GmbH*

Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments

Church & Dwight Co., Inc.
Gregory Pharmaceutical Holdings, Inc.
Sugentech, Inc.

 “*” marked represents similar segmentation in other categories in the respective section.