Global digestive health market has been witnessing steady growth over the past few years. Digestive health refers to the normal functioning of the digestive system, which includes proper digestion and absorption of food and regular bowel movements. The digestive health heavily relies on the gut health and overall well-being of an individual. Several factors such as sedentary lifestyle, junk food consumption, antibiotic overuse, and increasing stress levels have negatively impacted people's digestive health worldwide. Subsequently, there has been rising consumer awareness about maintaining digestive health through dietary lifestyle changes and supplements intake.
Market Dynamics:
It is anticipated that an increase in consumer knowledge regarding the significance of dietary supplements, probiotics, and functional foods would be the primary factor driving the market growth. Rising incidence of gastrointestinal (GI) problems, such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and colorectal cancer, is another factor that is contributing to the expansion of the market. The major growth drivers for the global digestive health market include growing incidences of digestive disorders, changing dietary habits, rising health consciousness among consumers, and increasing availability of functional food and beverages fortified with digestive health ingredients. However, lack of awareness in developing regions and high prices of certain supplements are some of the critical challenges for the widespread adoption of digestive health products. The market players have significant opportunities to expand in developing regions by launching cost-effective products and enhancing consumer outreach through informative campaigns.
However, lack of awareness and understanding, fragmented regulatory landscape are expected to hamper the growth of the digestive health market over the forecast period.
Key features of the study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook