Data Monetization Market, By Component (Tools and Services), By Deployment Type (On-premise and Cloud- based), By Organization Size (SMEs and Large Enterprises), By Vertical (Government & Defense, BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Ene

Data Monetization Market, By Component (Tools and Services), By Deployment Type (On-premise and Cloud- based), By Organization Size (SMEs and Large Enterprises), By Vertical (Government & Defense, BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Energy & Utility, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Data monetization is a process of generating measurable economic benefits from available data sources such as analytics. Data monetization converts unstructured or unused data of an organization into meaningful insights. Data monetization helps organizations to reduce data storage costs and increases the revenue by converting unstructured data into valuable insights based on the requirement. Monetization can be done in two ways; direct and indirect. Direct data monetization involves selling direct access of data to third parties. Companies can sell data in raw form or sell already transformed data. Indirect data monetization is a process where data-based optimization are involved and data is transformed into meaningful reports which helps in improving the business of organization. For instance, a telecommunication company with a large volume of data can either sell raw data or data by converting into meaningful insight. The data monetization market growth is driven by the increase in large volume of data across many industries.
Market Dynamics
The global data monetization market is expected to grow significantly during the forecast period owing to technological advancements in big data and analytical solutions. Players operating in this market are developing advanced technology to monetize their assets as data is considered an integral asset of multiple organizations. Enterprises are generating huge amounts of network data, device data, customer behavior data that can be turned into profitable revenue through data monetization integrated and advanced big data technologies. For instance, Accenture Plc, a Dublin-based multinational professional services company, launched Network Decision Platform, a cloud-based solution that provides network operators insights on how to compete with 5G services. This platform is leveraging machine learning, big data analytics and artificial intelligence to drive meaningful insights from the data. Furthermore, continuous technological advancements in big data technologies are fueling market growth.
Furthermore, major players across different regions are focusing on developing products with new features and latest technology to gain a competitive edge in the market. Industries are developing solutions and services with new features to cater to demand from end users. For instance, Samsung, launched Samsung ARTIK, a new service to monetize data shared by IoT devices. Device manufacturers and service providers are generating revenue directly from devices and services.
Key features of the study:
This report provides in-depth analysis of global data monetization market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global data monetization market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, Inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global data monetization market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data monetization market.
Detailed Segmentation
Global Data Monetization Market, By Component:
Tools
Services
Global Data Monetization Market, By Deployment Type:
On-premise
Cloud-based
Global Data Monetization Market, By Organization Size:
SMEs
Large Enterprises
Global Data Monetization Market, By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
Global Data Monetization Market, By Region:
North America
By Component:
Tools
Services
By Deployment Type:
On-premise
Cloud-based
By Organization Size:
SMEs
Large Enterprises
By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
By Country:
U.S.
Canada
Europe
By Component:
Tools
Services
By Deployment Type:
On-premise
Cloud-based
By Organization Size:
SMEs
Large Enterprises
By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
By Country:
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
By Component:
Tools
Services
By Deployment Type:
On-premise
Cloud -based
By Organization Size:
SMEs
Large Enterprises
By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
By Country:
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
By Component:
Tools
Services
By Deployment Type:
On-premise
Cloud-based
By Organization Size:
SMEs
Large Enterprises
By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
By Country:
Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa
By Component:
Tools
Services
By Deployment Type:
On-premise
Cloud-based
By Organization Size:
SMEs
Large Enterprises
By Vertical:
Government & Defense
BFSI
IT & Telecom
Healthcare
Retail
Manufacturing
Energy & Utility
Others
By Country/Region:
GCC Countries
South Africa
Rest of Middle East and Africa
Company Profiles
Cisco Systems, Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
Google, Inc.
Microsoft, Inc.
IBM Corporation
Microsoft
Salesforce.com, Inc.
Oracle
Infosys Limited
SAP
SAS Institute Inc.
Sisense Inc.
QlikTech International AB
Domo, Inc.
Virtusa Corporation
Accenture
Reltio
Openwave Mobility Inc.
Thales Group
Adastra Corporation
Ness Technologies, Inc.
NetScout Systems, Inc.
Paxata, Inc.
“*” marked represents similar segmentation in other categories in the respective section.