Cosmetic Serum Market, By Product Type (Anti-Aging Serums, Hydrating and Moisturizing Serums, Brightening Serums, Acne Treatment Serums, Anti-Pigmentation Serums, Others), By Ingredient Type (Vitamin C Serums, Hyaluronic Acid Serums, Retinol Serums, Pepti

Cosmetic Serum Market, By Product Type (Anti-Aging Serums, Hydrating and Moisturizing Serums, Brightening Serums, Acne Treatment Serums, Anti-Pigmentation Serums, Others), By Ingredient Type (Vitamin C Serums, Hyaluronic Acid Serums, Retinol Serums, Peptide Serums, Antioxidant Serums, Plant Extract Serums, Others), By Distribution Channel (Online Retailing, Offline Retailing), By End User (Women, Men), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)


Specifically created to give a high concentration of active ingredients to treat various skin-related conditions, cosmetic face serum is a skin care product. Serums are thicker than moisturisers and transparent, liquid, or gel-based skin care solutions. There are variety of cosmetic face serums available that serve a variety of purposes, including skin brightening, hydration, anti-aging, and many more. Face serum for cosmetics can hydrate skin more efficiently than creams or other skin care items. Cosmetic serums are skincare products formulated in a fluid, stable form that allows for deep penetration into the skin when applied. They are created to target specific skincare concerns like anti-aging, dark spots, wrinkles, and hydration. The growing focus on personal care and grooming among people across age groups has augmented the demand for innovative cosmetic serums catering to various skin requirements.

Market Dynamics

Increasing consumer focus on skincare, rising beauty and personal care expenditure, and advancements in skincare technology and formulations is anticipated to drive growth of the global cosmetic serum market over the forecast period. Moreover, growing anti-aging concerns is also expected to boost growth of the global cosmetic serum market over the forecast period. Expanding consumer base, rising demand for natural and organic products, and customization and personalization are expected to create growth opportunities for the global cosmetic serum market during the forecast period.

However, high competition and saturation, regulatory constraints and product pricing and affordability are expected to hamper growth of the global cosmetic serum market over the forecast period.

Key features of the study:
  • This report provides in-depth analysis of the global cosmetic serum market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global cosmetic serum market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include L'Oréal S.A., Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global cosmetic serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cosmetic serum market
Detailed Segmentation:
  • By Product Type:
  • Anti-Aging Serums
  • Hydrating and Moisturizing Serums
  • Brightening Serums
  • Acne Treatment Serums
  • Anti-Pigmentation Serums
  • Others
  • By Ingredient Type:
  • Vitamin C Serums
  • Hyaluronic Acid Serums
  • Retinol Serums
  • Peptide Serums
  • Antioxidant Serums
  • Plant Extract Serums
  • Others
  • By Distribution Channel:
  • Online Retailing
  • Offline Retailing
  • By End User:
  • Women
  • Men
  • By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Top companies in Cosmetic Serum Market
  • L'Oréal S.A.
  • Estée Lauder Companies Inc.
  • Shiseido Company, Limited
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Unilever PLC
  • The Body Shop International Limited
  • Kao Corporation
  • Colgate-Palmolive Company
  • Amway Corporation
  • Avon Products, Inc.
  • Mary Kay Inc.
  • Clarins Group
  • Coty Inc.


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Global Cosmetic Serum, By Product Type
Market Global Cosmetic Serum, By Ingredient Type
Market Global Cosmetic Serum, By Distribution channel
Market Global Cosmetic Serum, By End User
Market Global Cosmetic Serum, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Increasing focus on Skincare
Regulatory constraints
Expanding consumer base
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Cosmetic Serum Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Cosmetic Serum Market , By Product Type, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Anti-Aging Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Hydrating and Moisturizing Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Brightening Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Acne Treatment Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Anti-Pigmentation Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
6. Global Cosmetic Serum Market , By Ingredient Type , 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Vitamin C Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Hyaluronic Acid Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Retinol Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Peptide Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Antioxidant Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Plant Extract Serums
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
7. Global Cosmetic Serum Market , By Distribution Channel , 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Online Retailing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Offline Retailing
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
8. Global Cosmetic Serum Market , By End user , 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2018 – 2030
Segment Trends
Men
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Women
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
9. Global Cosmetic Serum Market , By Region, 2018-2030, (US$ Bn)
Introduction
Market Share Analysis, By Country, 2023 and 2030 (%)
Y-o-Y Growth Analysis, For Country 2018 –2030
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn))
10. Competitive Landscape
L'Oréal S.A.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Estée Lauder Companies Inc.
Shiseido Company, Limited
Procter & Gamble Co.
Johnson & Johnson Services, Inc.
Beiersdorf AG
Unilever PLC
The Body Shop International Limited
Kao Corporation
Colgate-Palmolive Company
Amway Corporation
Avon Products, Inc.
Mary Kay Inc.
Clarins Group
Coty Inc.
Analyst Views
11. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on "Global Cosmetic Serum Market” - Global forecast to 2030

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