Cider is an alcoholic beverage that is produced by pressing and fermenting apples. With origins dating back thousands of years to Ancient Greece and Rome, cider has experienced renewed popularity globally in recent decades. The market has expanded beyond traditional European producers to other major fruit growing regions including the U.S., Latin America, Africa, and Asia Pacific. As consumer preferences trend toward healthier beverages perceived as natural with fewer additives, the demand for cider continues to climb steadily.
Market Dynamics:
The global cider market has benefitted from a few key drivers in recent years. First, a significant demographic of health-conscious millennials choosing lower calorie, lower sugar alternatives to beer have boosted cider volumes. Second, innovative flavored and specialty ciders brewed with various fruits appeal to younger drinkers experimenting with different tastes. However, stringent regulations on alcohol advertising and high raw material costs pose challenges to the market growth. Looking ahead, the market is poised for further expansion in developing nations where orchards are expanding and disposable incomes rising. There is also opportunity to capture a share of the craft beverage market through unique flavor profiles and branding that emphasizes cider's artisanal heritage.
Key Features of the Study:
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