Category Management Software Market, By Component (Solutions and Services), By Enterprise Size (Small and Medium Enterprises and Large Enterprises), By End-use Industry (Retail, Distribution, Consumer Packaged Goods), By Geography (North America, Latin Am

Category Management Software Market, By Component (Solutions and Services), By Enterprise Size (Small and Medium Enterprises and Large Enterprises), By End-use Industry (Retail, Distribution, Consumer Packaged Goods), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Category management software allows organizations to effectively manage their product assortment and supply chain by applying analytical insights. These solutions help predict consumer demand, analyze sales performance, and optimize pricing strategies. These also facilitate better management of suppliers, products and categories. With digital transformation and growing popularity of e-commerce, there has been huge demand for such software as businesses aim to provide personalized shopping experiences to customers. Artificial intelligence and machine learning capabilities in newer category management platforms enhances forecasting accuracy and automate routine tasks.

Market Dynamics:

Global category management software market growth is driven by growing need for data-driven decision making among retailers and CPG companies. Precise demand forecasting and optimized product assortment enabled by these solutions help businesses to increase revenues and profits. However, high initial costs of deployment and integration challenges with legacy can hamper the market growth. Rising adoption of cloud-based SaaS models and increasing collaboration between manufacturers, retailers and suppliers through shared category management platforms can offer market growth opportunities. Emerging trends like headless commerce and voice commerce boosts capabilities of new age category management solutions.

Key features of the study:

• This report provides in-depth analysis of the global category management software market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global category management software market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Aptos, LLC, Board International S.A., Cognizant, IBM Corporation, INTERACTIVE EDGE, Infor, Mi9 Retail, Microsoft Corporation, Oracle Corporation, Retail Insights, Retek, Revionics, SAP SE, Softvision, Symphony RetailAI
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global category management software market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global category management software market

Detailed Segmentation:

• By Component
• Solutions
• Services
• By Enterprise Size
• Small and Medium Enterprises (SMEs)
• Large Enterprises
• By End-use Industry
• Retail
• Distribution
• Consumer Packaged Goods
• By Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa
• Key Players Insights
• Aptos, LLC
• Board International S.A.
• Cognizant
• IBM Corporation
• INTERACTIVE EDGE
• Infor
• Mi9 Retail
• Microsoft Corporation
• Oracle Corporation
• Retail Insights
• Retek
• Revionics
• SAP SE
• Softvision
• Symphony RetailAI