Bulk SMS Marketing Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and SaaS), by Enterprise Size (SMEs and Large Enterprises), by Terminal Type (Mobile-based and Desktop-based), by Type of SMS (Transactional SM

Bulk SMS Marketing Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and SaaS), by Enterprise Size (SMEs and Large Enterprises), by Terminal Type (Mobile-based and Desktop-based), by Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, and Personalize SMS), by End User (Advertising & Event Management BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution.

Market Dynamics

The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights’ analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations.

However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.

Key features of the study:

This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
It profiles leading players in the global bulk SMS marketing services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans
Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market
Detailed Segmentation:

Global Bulk SMS Marketing Services Market, By Component:
Software
Services
Global Bulk SMS Marketing Services Market, By Deployment Type:
On-premise
SaaS
Global Bulk SMS Marketing Services Market, By Enterprise Size:
SMEs
Large Enterprises
Global Bulk SMS Marketing Services Market, By Terminal Type:
Mobile-based
Desktop-based
Global Bulk SMS Marketing Services Market, By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
Global Bulk SMS Marketing Services Market, By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
Global Bulk SMS Marketing Services Market, By Region:
North America
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
U.S.
Canada
Europe
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country:
China
India
Japan
Australia & New Zealand
South Korea
Rest of Asia Pacific
Latin America
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
By Component:
Software
Services
By Deployment Type:
On-premise
SaaS
By Enterprise Size:
SMEs
Large Enterprises
By Terminal Type:
Mobile-based
Desktop-based
By Type of SMS:
Transactional SMS
Promotional SMS
Alert SMS
Personalize SMS
By End User:
Advertising & Event Management
BFSI
Cab Aggregator
Media & Entertainment
Retail
Hotels & Resorts
Others
By Country
GCC Countries
South Africa
Rest of Middle East & Africa
Company Profiles
agilecrm.com*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
Bitrix, Inc
Celerity Systems (Pty) Ltd
ClickSend
directSMS
Dove Soft Pvt Ltd.
Exotel Techcom Pvt. Ltd
IMImobile
King Digital Pvt. Ltd.
MessageBird
Osumare
SendPulse
Text Marketer
TextMagic Ltd
“*” marked represents similar segmentation in other categories in the respective section.