Breakfast Cereals Market, By Product Type (Hot cereals and Ready-to-eat cereals), By Regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030
Breakfast cereals are type of grain product, used to satisfy person's appetite for food during the late evening and early morning hours. Cereal, technically pronounced as chee-sorel, is a classic breakfast food product made of cooked dried cereal grains. It is traditionally eaten as a light snack food, or part of a hearty breakfast, usually in Western cultures. Although, breakfast cereals are available in a wide variety of flavors and ingredients, the most popular types are wheat, corn, oat, cornmeal, and soy.
Market Dynamics
Rapid urbanization and changing lifestyle of consumers are driving market growth of the breakfast cereals. Moreover, continuous launch of new varieties in product is also expected to drive growth of the market. For instance, in August 2021, Kellogg Company expanded its product portfolio in India by adding the Froot Loops brand of cereals in the country. Froot Loops is among the fastest growing cereal brands globally, and has been introduced in the Indian market based on the strong consumer insights.
On the other hand, availability of alternate food range for breakfast is expected to restrict growth of the market.
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