Brand Licensing Market, By Type (Apparels, Toys, Home Decoration, Others), By Application (Entertainment, Corporate Trademarks, Fashion, Sports, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Brand Licensing Market, By Type (Apparels, Toys, Home Decoration, Others), By Application (Entertainment, Corporate Trademarks, Fashion, Sports, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

The global brand licensing market has witnessed significant growth in the past few years due to the rise in brand promotions and awareness through licensing agreements between brand owners and licensees. Brand licensing involves leveraging a brand name, character or intellectual property and associating it with complementary products and services developed and marketed by another entity known as a licensee. This allows brand owners to expand their reach and market penetration while earning royalty fees from licensees. Rapid growth of branded merchandise, increasing consumption of entertainment & media properties, and strong demand from apparel & fashion industries have been driving the brand licensing business globally. However, factors such as complex licensing agreements and risk of brand dilution pose challenges for smooth operations in this market.

Market Dynamics:

The global brand licensing market is driven by the growing prominence of co-branding and celebrity endorsements, rapid expansion of merchandising culture, and rising spending on promotional and branded products across industries. However, the market experiences certain restrains due to complex licensing agreements involving multiple stakeholders, risk of brand dilution associated with improper product development or marketing by licensees. The market sees lucrative opportunities stemming from rising penetration of e-commerce and growth of Asian markets. Key players are investing in developing innovative licensing models and focusing on emerging consumer segments to capitalize on these opportunities.

Key features of the study:

• This report provides in-depth analysis of the global brand licensing market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global brand licensing market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, and Sanrio.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global brand licensing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global brand licensing market.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2019 - 2031)
• Apparels
• Toys
• Home Decoration
• Others
• Application Insights (Revenue, USD Bn, 2019 - 2031)
• Entertainment
• Corporate Trademarks
• Fashion
• Sports
• Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa
• Key Players Insights
• The Walt Disney Company
• Meredith Corporation
• PVH Corp.
• Iconix Brand Group
• Authentic Brands Group
• Universal Brand Development
• Nickelodeon (ViacomCBS)
• Major League Baseball
• Learfield IMG College
• Sanrio