Beach tourism refers to visits to a beach or seaside resort for purposes of relaxation and recreation. It is a major component of the tourism industry in many coastal regions and islands worldwide. Beaches around the world are top tourist attractions, whether for swimming, sunbathing, surfing or simply enjoying coastal scenery. The intrinsic natural beauty of beaches along with activities like swimming and other watersports make beach holidays highly popular among tourists seeking fun and leisure. Factors like pleasant weather, blue waters and scenic sunrises and sunsets draw millions to coastal destinations every year.
Market Dynamics:
The beach tourism market growth is primarily driven by the rising discretionary incomes and international tourism expenditures that are allowing more people to take beach holidays. Growing popularity of destinations like Thailand, Maldives and Mexico aided by digital marketing over social media are also supporting the market's growth. However, the market faces restraints from seasonal nature of demand concentrated around summer months in the northern hemisphere and winter season in the southern hemisphere. Issues like beach pollution and plastic waste are also challenges for coastal destinations. The adoption of eco-friendly practices provide opportunities for destinations to promote sustainable tourism. Developing beach resorts catering to wellness, family segments and MICE also provide new avenues for expansion.
Key Features of the Study:
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