Bagels originated as a traditional bread in Poland and later gained widespread popularity in the U.S. and other Western nations. A bagel is a bread product that is boiled before baking. This provides a chewier texture and shine to the surface of the bread. Bagels have risen in demand owing to their portability, long shelf life, and versatile nature that allows them to be consumed as a snack or part of a meal replacement. Rising health consciousness and preference for on-the-go breakfast options have further propelled the bagel market. Leading supermarket chains such as Walmart (U.S. and Canada) stock a variety of traditional and flavored bagels to cater to evolving consumer tastes. The market is expected to continue growing in the coming years driven by innovative product launches and expansion into untapped regional markets.
Market Dynamics
The global bagel market is driven by rising demand for convenient snack and breakfast foods. Busy lifestyles have increased the popularity of portable food items that can be easily consumed on the go. Bagels meet this demand well as they have a long shelf life and can be eaten plain or paired with various fillings as per preference. However, factors such as perceived unhealthy image and the labor intensiveness of the boiling and baking process inhibit the bagel market growth to some extent. Opportunities lie in innovation around healthy variants made with whole grains and organic ingredients to appeal to health-conscious consumers. Market players can also explore untapped regional markets in Asia Pacific and Latin America with strategic marketing and product localization initiatives.
Key Features of the Study
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